About Design the Planet
Design The Planet is a full-stack digital marketing and communications agency located in the New Orleans area in the suburb of Metairie, LA. Utilizing proprietary research and development processes, our capable and reliable team of multi-faceted creative and communication professionals creates strategy, develops creative, designs and publishes tools and content, buys and places advertising, and tracks and reports results so clients can focus on growing and operating their businesses.
Design the Planet serves clients across a wide range of industries such as real estate, entertainment, legal, food manufacturing, tourism, government, finance, healthcare, education, wellness, and environmental. And even though we love helping Louisiana business and organizations thrive, we also work with innovative and forward thinking entrepreneurs across the Gulf South. Need construction marketing? Our Brand Constructors division provides specialized build-industry marketing services to general contractors, specialty contractors, heavy industry, marine, construction support, and construction materials firms. So how did we get here?
In 1998, Adrienne and Rob Folse noticed local businesses in the New Orleans area scrambling to successfully transition to digital marketing. Companies that embody the culture and spirit of Louisiana were struggling to compete online and with large corporations. Local companies were struggling to adapt to the coming online e-commerce tsunami. Dial-up was getting faster and becoming more reliable, and businesses began searching for marketing partners who could get them online reliably and cost-effectively. To drive real change, results, and success, you need the right marketing partner on your side. South Louisiana needed digital marketers who understood the area and its people; a team specifically focused on supporting local entrepreneurs and growing businesses. And, just like that, Design The Planet was born.
Design The Planet and The Brand Constructors offers clients a full range of strategic and tactical marketing and communications tools. We still do our due-diligence by really getting to know clients, their core values and their goals so our solutions help them achieve the success, growth and ROI they desire. Yes, we are a family-owned business, led by a really smart lady with renowned creative skills and direction capabilities. She is supported by Rob’s strategic insights and planning, and together with a some carefully chosen team members, they have produced amazing results for clients over 26+ years in business. Known for reimagining legacy brands, redesigning well-known logos, changing the paradigm of client teams, and getting clients
the brand awareness online that drives profits, Design The Planet and The Brand Constructors have made their mark across the Gulf South.
AI, marketing automation, search algorithms, rapidly changing social platforms, and extremely dynamic industry standards demand we stay on the leading edge of creative ideation and communication technologies so we can continue to provide the best fractional marketing strategies, creative services and digital advertising for the amazing Louisiana companies we serve.
Why We're Different
Design the Planet isn’t out to just make a quick buck by selling generic templates or reused marketing solutions to every client. We’re also not interested in selling services that don’t get results. Our solutions are crafted to be as unique and effective as our clients’ businesses.
Our passion is helping second-stage businesses reach their goals for growth and beyond, so our clients aren’t just bystanders. Together as partners, Core Partners, we work to create a marketing stack specifically tailored to your business needs, goals, and challenges. We developed a system to “dig deep” into brands so we can build marketing tools that work… Tools that inform, inspire, attract and convert customers, and engage audiences! See Client Reviews and Ratings Design the Planet has worked to build and grow some of the most recognized South Louisiana brands.
We have come to understand that marketing can be quite different across various industries, so we have built a flexible and knowledgeable team with a variety of skill sets. We are also proud to say “Geaux Tigers” and “Who Dat?!” when we connect with our friends around town. We believe living in a historical city on the edge of a swamp with a port-of-call and laissez-faire lifestyle encourages creativity and out-da-box thinking. And, that’s what it takes to produce effective digital marketing in our region today.
So, where does strategy come in? … Glad you asked. It starts with your brand paradigm. Let’s consider your vision, mission and core values, and how they impact your brand story. Your brand strategy, value proposition, and business goals determine your marketing toolkit (i.e. Identity, website, advertising creative, social profiles, internal operating cultural initiatives) and must be realized and documented before your marketing tactics are considered.
We dig deeply into your WHO, WHY, WHAT, and HOW. As a partner with Design The Planet, we help develop and communicate your brand digitally with a comprehensive digital marketing toolkit 100% tailored around your unique business brand, and designed to attract the audiences and customers your business needs!
Clients choose to work with us because we are a strategy-forward agency, that is, we lead with strategy. While many are great order takers (tell them exactly what you need and they’ll try to build it for you), our team examines and considers your goals and objectives and then recommends a marketing system to get you where you want to be. Our integrated solutions are the stuff of legend! Professional grade identity and website design, brand marketing, carefully crafted SEO, managed social media marketing, digital advertising creative, content development and marketing, professional video and photography, collateral material design, and more goes into the marketing gumbo pot that serves up piping hot results.
Why are we a 1% For The Planet Company?
Way down yonder in New Orleans… we live on the edge of the world… the delta (have you ever been down the road to Venice, LA?). Hurricanes, wetlands, cresting rivers, flooding rains, tornados, swamps, and wild life abundance makes our home very special on this planet. While the start of our mission is to do great creative work with remarkable people to produce quality results, beyond that, we donate 1% of our revenue to sustainable causes through 1% for the Planet. With a name like Design the Planet, you can bet your shrimp boots, we are passionate about our planet’s ability to continue to sustain life for the future generation of marketers!
We aren’t just Design the Planet – your local super-hero website development and digital marketing agency. We are dedicated to a sustainable planet via numerous non-profits by funding their initiatives and getting involved with their vital and necessary work. It’s a big job and we couldn’t do it without the help of our clients and friends, but we are up to the challenge. Here’s some of the Planet Earth sustaining work we support:
1% For the Planet, Oceana, Audubon Institute Conservation, Glass Roots/Glass Half Full, Pontchartrain Conservancy, Rotary International, and a whole lot more.
Leadership
Adrienne Folse
Owner/Managing Principal, Chief Creative Director and COO
Adrienne founded Design the Planet in 1998 with a desire to provide high-end creative resources and solutions to Louisiana businesses at reasonable prices. This LSU Tiger took advantage of the study-abroad program to train as a multi-media graphic designer in Paris, Amsterdam and Florence. As an award-winning, multi-disciplined graphic designer and brand marketing strategist, she manages website development, advertising creative, social media content, print media design, interactive communications, brand identity strategy and development, and various digital marketing solutions with innovation and flair. Adrienne has carved out a definitive niche by focusing her talents on the brand development of second-stage businesses, but has worked with a variety of culturally unique brands from around the U.S. Passionate business owners seek out Design the Planet specifically for Adrienne’s experience, guidance, and expertise. Adrienne is an avid Walt Disney fan, and in 2013 she completed a major milestone when she earned her coveted “Ears” from the Disney Institute. Adrienne and her husband travel the globe in search of unique and uniquely effective marketing tools and tactics (they really love the food and architecture too). She is a fitness buff, self-proclaimed espresso snob, loves outdoor adventures with her family, and works to travel.
Rob Folse
Chief Marketing Officer and Managing Principal
With an extensive background in consulting small businesses, Rob is a very unconventional marketing strategist. Energetic, passionate, and focused, this UNO Privateer gets personally involved in client brands by immersing himself in their business and culture. His approach to each client’s brand-marketing strategy is unique, and based on the client’s unique challenges, goals and vision for the future. He guides his clients through the challenges of complex rebranding, often assisting with difficult business decisions by understanding and internalizing their vision, learning their goals, experiencing their operations and culture, and developing strategies and tools to help them attain success in the most efficient way possible. Rob has published two books: The Construction Executives Guide to Brand Marketing with Perryn Olson, and Smart Marketing For Construction Business. He enjoys speaking to large industry groups on topics such as remarkable customer service, branding professional services businesses, cutting edge marketing for professional success, Lifescaping, and more. Rob is an avid fitness and nutrition fanatic; he holds a black belt in American Kenpo and avidly trains in various martial arts and combat systems; reads way too much news; loves outdoor adventures with his family; and considers cats to be completely irresistible. Oh… and he can make a roux!
