What is Infographic Design?
Distilling complicated data into clear, memorable visuals that align with your brand and persuade your audience.
Why Infographics Work
Humans process visuals 60,000 times faster than text. A well‑executed infographic commands attention, clarifies information, and drives engagement. Whether you’re explaining a new safety protocol or showcasing quarterly wins, infographics serve as a superior storytelling tool.
Infographic Design = Visual Power
When raw data meets graphic design, magic happens. At Design the Planet, Adrienne Folse and her team have perfected the art of turning complex information into infographics that inform, inspire, and convert. Over two decades, we’ve delivered superior visuals for clients across Louisiana—from energy firms in Lafayette to healthcare groups in Lake Charles—producing hundreds of graphics that make numbers sing.
Related Topics:
Why Infographics Are Powerful
Humans crave visuals. A well‑built infographic communicates faster than paragraphs of text, boosting retention by up to 80 percent. Whether you need to explain safety procedures, summarize annual metrics, or pitch investors, infographics offer a quality, targeted tool for storytelling that aligns with your brand.
“Design is thinking made visual.” – Saul Bass
Main Purpose of an Infographic
The core goal is simple: turn dense info into a clear, memorable graphic that drives action. We craft custom layouts that guide the eye, reinforce branding, and deliver data in bite‑sized visuals your audience actually enjoys reading.
Where Infographics Shine
Website Graphics
Embed SEO‑friendly PNG or SVG files that keep visitors scrolling.
Presentation Slides
Dynamic graphics that turn dull data into compelling narratives.
Videos
Motion graphics layered over voice‑over for YouTube or social reels.
Brochures & Booklets
Printed infographics that boost engagement at trade shows.
Posters & Safety Boards
Quick‑glance visuals that save lives on job sites.
Our Proven, Custom Process
01
Discovery
We collect raw info and define targeted goals.
02
Content Mapping
Break down data into logical segments.
03
Illustration & Graphic Design
Our graphic design team sketches icons, selects color palettes, and ensures attention to detail.
04
Refinement
Multiple review rounds keep visuals on‑brand, accurate, and quality driven.
05
Delivery
Final graphics supplied in web, print, and social formats.
Top 5 Things a Great Infographic Should Do
1. Grab Attention
with bold graphics and headline hierarchy.
2. Explain Quickly
use iconography, charts, and Illustration to clarify complex points.
3. Reinforce Branding
through consistent colors and typography.
4. Encourage Sharing
via social‑ready sizes and easy‑to‑read layouts.
5. Drive Action
end with a clear CTA that moves the viewer forward.
Unexpected Uses
- Recruiting – Showcase company culture with fun employee stats.
- Email Campaigns – Add mini‑graphics for higher click‑through rates.
- Investor Pitches – One‑pager infographics summarize ROI projections. A + B = $$$$
Attention to Paper & Print
Need a tactile version? We recommend matte stocks for rich color, or textured linen for custom brochures. Our attention to detail extends to bleed, trim, and color calibration, ensuring your printed graphics look as crisp as on‑screen.
Industries We Empower
- Healthcare – Patient‑friendly visuals that demystify treatments.
- Energy – Safety infographics that reduce incidents.
- Hospitality – Menu graphics that make mouths water.
Two Things You Didn’t Know:
1. Color‑coded legends
increase comprehension by 30 percent.
2. Vector graphics (SVG)
load faster and scale infinitely—perfect for responsive sites.
Why Choose Design the Planet?
We bring custom, innovative solutions, combining Crescent City creativity with data discipline. Our branding expertise ensures every infographic feels uniquely you—never generic. With dedication to quality, we make sure your visuals are accurate, believable, and powerful.
Ready to Transform Data into Design?
Contact Design the Planet for targeted, superior infographic solutions that set your brand apart.
Let’s convert your info into eye‑catching infographics and watch engagement skyrocket!
