An X-tremely “Franchise-Ready” Brand
As a marketing and branding firm that specializes in working with franchises and multi-location businesses, we meet with a diverse mix of prospective clients across a wide variety of industries that hope to turn their concept into a franchisable brand. These entrepreneurs range from highly experienced experts in their field to newbies that are fresh […]
The Importance of Web Usability Testing
The term “usability” is something we experience every day. It can refer to just about anything, including tools, books, software, or even cars. Website Usability refers to the ease with which the average person can interact with any given website. One of the main reasons website usability testing is so important is because of the […]
Fighting the Summer Business Blues
A lot of businesses feel the stagnant summer drag, not only from the heat but from the steady slowing of clientele who are up to warm weather activities. Don’t fret, summer is a change of pace for everyone every year, so make the most of it and better your business. While we grownups don’t get […]
Franchising With A Twist
As you might know, working with franchises to further develop and expand their brand is one of our main areas of expertise here at Design the Planet. Painting with a Twist is a franchise homegrown right here in New Orleans that we are absolutely THRILLED to be working with. Painting with a Twist is the […]
A Website Fit For A Blue Dog
Like most New Orleanians, we here at Design the Planet are big fans of George Rodrigue’s eye-catching work. Renowned for the illustrious blue dog that pops up in the majority of his paintings, George created an unusual niche for himself in the world of art. He has continued to build on that reputation through consistently […]
Connect with history, nature, culture and fun…Get Connected to Ascension Parish!
When Ascension Parish, a Louisiana parish made up of the towns of Gonzales, Donaldsonville, and Sorrento, approached us to help with their rebranding efforts, we were excited to work with such a culturally and historically rich brand. The parish is a literal gumbo of all the cultures unique to South Louisiana, and they boast some […]
Practical Video: AT&T animates your bill and more
We’re increasingly moving away from written word to video – a large majority of youtube comprises of informative videos, ranging from baking how tos to philosophy 101. It only makes sense that unpleasant experiences, i.e. deciphering your bills, are being converted into enjoyable visual experiences. AT&T has begun emailing a personalized video explaining their bills […]
How Beating Around the Brand Redevelopment Bush Harms Your Business
When our clients make the decision to embark on a much-needed update to their brand (whether it is refreshing their website, logo, or some other marketing material) they are initially PSYCHED- they are always up for meetings, constantly emailing us over ideas, and breathlessly awaiting the first samples of their re-imagined product. That high energy […]
Company Newsletters: A Deliverable Differentiator
Today, we live in the age of the e-blast- fast and economical, this convenient means of getting your message across is a popular trend that most companies employ to send out news, updates, product launches, and daily deals. However, e-blasting can be a double-edged sword, as its chief benefit can also be its greatest downfall: […]