Nacho Mama’s – Cinco de Mama
Just after Lent, we launched another campaign for Nacho Mama’s Mexican Grill – Cinco de Mama. We work with our clients to not just advertise an event, but to OWN the event. By owning the event, no one can touch them and Nacho Mama’s becomes the place to celebrate Cinco de Mayo, or in this […]
Differentiate like U-Haul
U-Haul moving trucks – fun or pure marketing genius? We’ve all seen them, they’re hard to miss on any road trip. You probably even look for them, trying to find the one from your hometown. I’ve even seen U-Haul trucks on Roadtrip Bingo games. Making people look for these fun, iconic trucks is only part […]
Why you NEED a WordPress site.
For the past year, Design the Planet has developed the vast majority of our websites using WordPress. For those of you who don’t know about WordPress, it’s a well-designed, powerful, open-source, client maintained content management system (CMS). Whew, that’s a mouthful! So what does that mean to you? Simple. WordPress allows front-end developers (that’s us!) […]
Two Kinds of Marketing!
Marketing is a big blanket term. To get your footing – here is the definition of Marketing: Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is […]
Why Advertise? Or Do I need to Advertise?
Lets be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later. Why Advertise? No matter what kind of business you are in, you should be advertising in some way to reach out to […]
Local Advertising #FAIL
Local advertising is critical for B-to-C companies, but why do so many local companies tend to throw money away with their ads? You can immediately recognize a local commercial by the poor video and sound quality, but here is a list of other giveaways that label commercials as ‘local’ as well: No Plan – First […]
Going Back in Time
After the Gap fiasco a week ago, another company shows off their rebrand in the form of a logo design. DoubleTree has unveiled their new logo. I am fine with the new logo, I like the intertwined “D” and trees and the new brown look. According to the Brand Channel, the company said the new […]
The Good, The Bad, & The Ugly
Not to say the original Gap logo was good, but it was iconic and well-recognized. Here at Design the Planet, we are not surprised that Gap ventured off to a new logo because their classic logo was getting a bit stale. We never thought they’d come up with something so generic and off-the-wall. (Actually, according […]
Creatives: Get Up and Get Out
We are spending more and more time on the internet. Does this mean, then, that we are becoming more independent and isolated from the masses we tweet to?