10 Ways to Damage Your Brand Without Even Trying
It’s time to take an objective look at little things that can hold you back big time as you move your brand forward. Read more to see you’re doing things that might hurt your brand.
Pre-Death Planning for Your Website
You wouldn’t die without leaving some kind of insurance plan for your family. But what happens if your website suddenly dies? Read true website death horror stories.
Identify & Track Your Website Visitors
If you are responsible for your company’s website, SEO, or pay-per-click advertising, then you will want to read this post. It’s time to learn how to stalk your website visitors!!
26 Memorable Branding Taglines & Slogans
Some taglines & slogans are strategic and hard-hitting – every single word is there for a reason, – and some slogans are catchy phrases that roll off the tongue and are memorable for just that reason. But in our opinion, the best tag lines are there to induce a chuckle or outright belly-laugh. Here are […]
Goldman Sachs 10,000 Small Businesses Program – so far
“Goldman Sachs 10,000 Small Businesses program has Nothing to Teach ME!” Right? After 18 years in business I thought I had most things figured out… and now that I”m almost half way through the Goldman Sach’s program I can share what I have learned… about the program. First, I’d have to spend some time orienting […]
Less Is More in Marketing Philosophy
Ever been to a restaurant with a 10-page menu? There are lots of choices, but when you finally figure out what you want, your palate is so confused that your taste buds can only react with a big “meh?” Yeah, we’ve all been there. If you want a great steak, go to a steak house. […]
Is Your Powerpoint Presentation Out of Touch
While working on strategically important PowerPoints for a client, I was struck by the thought of how many PowerPoints and other “compelling” presentations are designed and delivered without much creative thought and are out of touch with the audience. I considered all the presenters around the world who are getting up in front of their […]
Size Matters… no matter what they say!
Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… We know company size can be measured in a number of ways: employees, gross revenue annually, physical plant or equipment, etc. Competition for business has been getting aggressive lately, since more companies are dealing with competitors […]
The Speed of Website Rant
I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more […]