Top 10 Ideas to Achieve Digital Marketing Success in 2019
It’s never too early to get a jump on next year’s business plans or to start listing the goals you’d like to accomplish. And if digital marketing isn’t close to the top of that list, 2019 might get a little bumpy! Don’t worry, the team at Design the Planet has you covered. Each year we […]
How to Create Marketing Videos on a Budget
It’s likely you’ve heard by now that video marketing is the new sensation that’s sweeping the…well, globe! Recent data from Cisco anticipates that roughly 80% of all global Internet traffic will come from video content. In our current marketing environment, video content has become a necessity for many businesses attempting to reach their audience. What […]
Personalizing Websites: Adding That Human Touch
Personalizing your website can be executed in tons of different ways, but is mostly all about letting the interwebs see a more human side of your brand and […]
What’s with all these privacy updates? Breaking down the GDPR.
More than likely, in the last few months, several of your most frequented social media platforms and websites have popped up with this notorious message upon visiting the site: “We have made new updates to our privacy policy due to regulations from the GDPR…” This is no surprise; the world has been in a very […]
Does the tone of your website sound like your brand?
Marketers, these days, can easily promote websites using social media, paid advertising, SEO, and automated marketing to reach the target demographic that will have the highest rates of engagement online. While these integrated tools are indispensable to increasing that online traffic and expanding brand awareness, it can be easy to overlook one of the most important (and most […]
The Cultural Shift from Affluence to Influence Marketing
Addressing The Cultural Shift from Affluence to Influence Marketing For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model is rooted in marketers having the financial power, status, and exclusivity necessary to buy the right to reach a desired targeted group of consumers. Glamorous affluent brands dominated […]
Mobilegeddon: Will Google’s New Mobile-First Algorithm Leave Small B2B Companies Behind?
Are you lagging when it comes to adapting your website for the mobile phone…it’s time to modernize, and fast. Don’t be left behind with Google’s Mobile-First index.
Social Media Campaigns: The Future
The champions of advertising in 2018 are utilizing social media channels as invaluable platforms of consumer connection, and realizing the potential reach that each digital campaign actually holds.
The Importance of Clarifying Your Message
The brains of human beings are fighting a war against an enemy that is both invisible and inherently unbeatable. This enemy? Information. Tons of it. As marketers, all this leads us to one vital conclusion when it comes to branding: CLARIFY YOUR MESSAGE!