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What’s with all these privacy updates? Breaking down the GDPR.

GDPR-Stamp

More than likely, in the last few months, several of your most frequented social media platforms and websites have popped up with this notorious message upon visiting the site: “We have made new updates to our privacy policy due to regulations from the GDPR…” This is no surprise; the world has been in a very […]

Does the tone of your website sound like your brand?

Website-Construction

Marketers, these days, can easily promote websites using social media, paid advertising, SEO, and automated marketing to reach the target demographic that will have the highest rates of engagement online. While these integrated tools are indispensable to increasing that online traffic and expanding brand awareness, it can be easy to overlook one of the most important (and most […]

The Cultural Shift from Affluence to Influence Marketing

New-Generation-of-Marketing-Changes

Addressing The Cultural Shift from Affluence to Influence Marketing For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model is rooted in marketers having the financial power, status, and exclusivity necessary to buy the right to reach a desired targeted group of consumers. Glamorous affluent brands dominated […]

Social Media Campaigns: The Future

Two Men Standing Next to a Whiteboard with Sticky Notes on It.

The champions of advertising in 2018 are utilizing social media channels as invaluable platforms of consumer connection, and realizing the potential reach that each digital campaign actually holds.

The Importance of Clarifying Your Message

Choosing-the-path-between-complicated-and-s1mple

The brains of human beings are fighting a war against an enemy that is both invisible and inherently unbeatable. This enemy? Information. Tons of it. As marketers, all this leads us to one vital conclusion when it comes to branding: CLARIFY YOUR MESSAGE!

The “Post-Cool” Dilemma

Small-Post-Cool-Business

Simplicity, authenticity, naturalness and earnestness… How can small B2B organizations thrive in a culture that favors mass-production? Have you heard about the “post-cool” movement? It’s been around for a while, but you wouldn’t know it because mega-corps have been buying it up almost as quickly as companies can come online to serve it. The “post-cool” […]

Do you know about Drone Rules & Regulations?

Drone Taking Off Locally

As a business owner I, like you, am enthused by the new capabilities drones provide. We can take our images to a “new level” and the expense of aerial photography, in many ways, has become affordable. Aerial pictures, videos, and landscape shots all from one brilliant machine that we can control. So it was only […]