What is Custom Website Design?
Custom website design involves creating unique, tailor-made websites specifically crafted to showcase your business, highlight your brand, and set you apart from competitors. Unlike cookie-cutter templates, custom web design ensures your site is distinctive, memorable, and fully aligned with your company’s goals, branding and vision.
Why Choose Custom Website Design?
Choosing a custom-designed website provides your business with numerous advantages over using generic templates. Here’s why custom design is essential:
- Unique Brand Identity: A custom design sets your business apart, highlighting your unique story and value proposition, making your website instantly recognizable as part of your unique business.
- Tailored Functionality: Custom websites are built to precisely fit your business needs, ensuring every element aligns perfectly with your branding, core values and operational goals.
- Superior User Experience (UX): A custom website design allows for enhanced navigation, visitor interaction, and overall user experience, keeping visitors engaged and encouraging conversions.
- SEO Advantage: Custom-designed websites perform better in search engines, allowing strategic integration of SEO best practices to drive more traffic and sales.
Related Topics:

Why Template Websites Fall Short
When you and all your competitors look and sound the same online, the only thing left to compete on is price. Stand out! Tell your story. Use your site content to make a statement compelling customers to choose your business.
{Template-based websites may seem convenient, but they come with several limitations that can significantly impact your online success.}
Choose only a custom-designed website to avoid these common pitfalls, and ensure your business thrives online.
Lack of Originality
Templates are mass-produced, meaning your website could look identical to countless others. When you lack originality you seemingly lack added value.
Limited Functionality
Templates often have constraints, preventing necessary customization to meet unique business requirements.
SEO Constraints
Templates typically don’t cater effectively to SEO, limiting your potential visibility in online search results.


The Design the Planet Difference: Fully Custom and Coded into WordPress
Design the Planet won’t recommend or use pre-built templates. Our websites are completely custom-designed to match your brand identity and character, core values, and objectives.
Once your custom navigation and design is approved, our experienced developers meticulously code your design into WordPress, delivering a highly functional, easy-to-manage web presence.
WordPress integration ensures:
- Easy Management: Update content effortlessly without technical knowledge.
- Robust Performance: Websites load quickly, enhancing visitor experience and search engine rankings.
- Scalable Growth: Easily expand your site’s functionality and content as your business grows.
Real-World Results from Louisiana Businesses
Our clients across Louisiana—from Baton Rouge to Buras, and Metairie to Mandeville—have experienced firsthand the impact custom designed websites have on their organizations:

Increased Conversions
Tailored designs boost user engagement, significantly improving conversions and sales.
Increased Conversions
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Enhanced Visibility
Custom coding and strategic SEO practices improve rankings on Google and other search engines.
Enhanced Visibility
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Improved Customer Trust
A polished, professional custom website builds credibility, trust, and brand authority.
Improved Customer Trust
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Learn MoreTypes of Custom Website Design Services
A custom designed website should be as unique as your business. So, for example, your law firm’s site shouldn’t look like your favorite French Quarter restaurant’s website.
Each industry has branding expectations that communicate value to site visitors such as: professionalism, excitement, reliability, luxury, and many more. Custom websites can help “speak” for your business online.
Design the Planet offers a range of custom and bespoke web design solutions, each crafted to serve your specific business needs:
Corporate Websites
Establish a strong online brand presence with custom designs tailored to corporate messaging, goals, and audience engagement.
E-Commerce Websites
Boost online sales with fully customized e-commerce sites built for seamless shopping experiences and optimized conversions.
Portfolio Websites
Showcase your work beautifully and professionally, making a lasting impression on potential clients.
B2B Websites
We create targeted, informative, and compelling designs specifically designed for business-to-business audiences.

Explore some of our favorite custom website designs we've created for Louisiana businesses. Check out our portfolio to see why companies trust Design the Planet to elevate their web presence and drive online success.
The Impact of Custom Website Design on Your Online Brand
For over twenty-five years, clients have trusted Design the Planet to create websites that become powerful brand-building tools. We were writing about the benefits of Brand Marketing in the early 2000’s and websites have become the centerpiece of brand marketing efforts. Here’s how our custom web designs transform businesses while maximizing brand value:
- Differentiation: Tell your story and stand out in crowded marketplaces with distinct, memorable web designs.
- Consistency: Custom websites reflect consistent branding, reinforcing your business’ message and building customer loyalty.
- Revenue Growth: Strategic design elements and robust SEO drive traffic, improve user experience, and increase conversions.

Unexpected Insights About Custom Web Design
- Mobile Responsiveness: Custom web designs adapt perfectly to mobile devices, vital in an increasingly mobile world.
- Long-Term Cost Savings: While initial costs may be higher than templates, custom designs offer substantial long-term value and better ROI.
- Security Advantages: Custom-coded sites experience fewer vulnerabilities and offer greater protection against cyber threats.

Quote from Our Lead Web Designer
Our lead web designer emphasizes the importance of custom designs:

“A custom website isn’t just about looking good—it’s about strategically showcasing your business, engaging your audience, and converting visitors into loyal customers. Templates can’t match that.”
Who Needs Custom Website Design?
Businesses throughout Louisiana benefit from fully custom-designed websites, including:

Professional Services
Lawyers, medical practices, and consultants needing professional credibility.
Professional Services
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Retail and E-Commerce
Stores requiring seamless, conversion-focused shopping experiences.
Retail and E-Commerce
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Restaurants and Hospitality
Engaging sites that create excitement, highlight local charm, and attract visitors.
Restaurants and Hospitality
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Learn MoreWhy Choose Design the Planet for Your Custom Web Design?

With over 25 years of experience, Design the Planet delivers powerful, custom web designs built on strategy, creativity, and technical excellence:
Deep Louisiana Roots
Where ya at? We understand local markets, from Alexandria to Metairie, helping businesses resonate authentically with their audiences.
Transparent Reporting
Toot cha’ horn! Regular communication ensures you’re informed and involved throughout the design process.
Full-Service Expertise
Come on by! From initial design concepts to detailed WordPress coding, we handle every step seamlessly so you can pass a good time.
What People Say About Us
Hector EduardoMarch 11, 2025Trustindex verifies that the original source of the review is Google. Been hearing about Design the Planet being the top woman owned business in New Orleans, and they lived up to the hype! Got excellent results for the money. The website they designed brings in actual leads, not just traffic. Joel AcupeMarch 10, 2025Trustindex verifies that the original source of the review is Google. As a business owner in Baton Rouge, finding the right digital partner was crucial. Design the Planet's website maintenance packages have been a lifesaver. They're responsive, professional, and their attention to detail is remarkable. What sets them apart is their understanding of our local market - truly the Best Local Team you could ask for. Marie TaysonFebruary 18, 2025Trustindex verifies that the original source of the review is Google. Ngl took me forever to find the right agency but these guys are the real deal! best web designer hands down. Fixed all the problems my last developer left behind and now my site actually works on mobile lol Rashed CollinsFebruary 17, 2025Trustindex verifies that the original source of the review is Google. Finally found the best website company in Louisiana! My old site was a mess, but Design the Planet turned it into something I'm actually proud to show my customers. I thought our old site was ready to be trashed, but they had a look at it and said we would really just make improvements. It took a few months, but wow. They really get what local businesses need. Amber ConnorFebruary 14, 2025Trustindex verifies that the original source of the review is Google. Been working with Design the Planet for our social media needs since 2019 and wow, what a game-changer! Their excellent social media management has completely transformed our online presence. We're getting 3x more engagement than before. Worth every penny - not cheap but really good is an understatement. Special shoutout to Adrienne and her team for always being on top of our campaigns! tara klineJanuary 20, 2025Trustindex verifies that the original source of the review is Google. Fantastic team to work with! Thanks for the terrific results! Their website and social media design are the best!! Sean BahrJanuary 8, 2025Trustindex verifies that the original source of the review is Google. Professional and experienced. These guys know what they’re doing and have been doing it forever! Kerry W. KirbyJune 3, 2024Trustindex verifies that the original source of the review is Google. I have worked with Adrienne and her team for decades, they have made countess logos, graphics, tradeshow booth designs, and a lot more. They are the perfect blend of creativity and professionalism and work hard to execute our vision. Their expertise has had a profound impact on our brand's image and success. Design the Planet is a first-class digital agency that delivers outstanding results - they are our go-to source. Our long relationship should speak volumes – they are simply the best. Rohan WalvekarJune 2, 2024Trustindex verifies that the original source of the review is Google. I have had the pleasure of working with Adrienne and her team on a website redesign project. They were very accommodative, professional, and did an amazing job with our Department website. Highly recommend Design The Planet team.
Ready to Build Your Custom Website?
In Louisiana, we don’t settle for ordinary. Choose custom web design by Design the Planet, and let’s create a distinctive, high-performing web presence that drives sales and growth.
Contact Design the Planet today and elevate your website into something truly unique and effective. We’ll spice it up for ya.

