Your Digital Marketing Strategy
A digital marketing strategy is more than just a list of tactics. It’s a comprehensive, cohesive plan designed to achieve your business goals through the most effective online channels. The Design the Planet team believes success doesn’t come from random efforts. It comes from a well-thought-out strategy of integrated tools, channels and techniques that aligns your marketing with goals, budget, audience desires, and resources.
Why Your Business Needs a Digital Marketing Strategy?
In today’s competitive marketplace, businesses can’t afford to wing it. A digital marketing strategy ensures your every effort works toward a larger goal, maximizes your budget, and advantages cyclical opportunities. Without a carefully planned strategy, you’re throwing expensive darts in the dark at a moving target.
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry.
This quote encapsulates the importance of taking a strategic approach. Partner with Design the Planet so we can help you turn wishes into measurable results.
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What Are the Core Elements of a Digital Marketing Strategy?
Leaning on decades of experience developing plans for businesses in a variety of industries, our team focuses on blending creativity with proven techniques and tactics to create strategies that deliver results. A strong strategy typically includes:
Clear Objectives
Utilizing our proprietary discovery process, we define your unique differentiation and value proposition to determine what success looks like for your business.
Audience Insights
We are by nature a very curious team. Understanding your target audience and brand community allows us to craft messaging that resonates.
Channel Selection
We leverage our discovery and brand community insights to determine the most effective platforms to achieve your goals, such as search engine alignment, social media marketing, tactical email, or integrated advertising to reach your audience.
Integrated Tactics
Integrated marketing systems provide powerful brand awareness and conversion so SEO, PPC, content marketing, and social media work together, not in silos.
Analytics & KPIs
We measure performance! Tracking tools are utilized ensuring every action drives your business closer to its goals. We report and discuss results to optimize your marketing spend toward the most efficient methods.
How Do We Help Local Business?
For Design the Planet, strategy is at the heart of everything we do. Adrienne Folse and her team bring over 25 years of experience helping businesses grow and expand their market. However, building an effective digital marketing strategy often requires testing and refinement.
Marketing success doesn’t come from launching one campaign or posting a few blogs; it’s about testing every aspect of your integrated marketing system by analyzing results, making adjustments, and optimizing for success.
“The essence of strategy is choosing what not to do.” – Michael Porter.
Adrienne and the Design the Planet team embody this principle, helping you focus on the tactics that truly matter to your ROI.
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What Questions Should You Ask About Digital Marketing Strategy?
We make developing your integrated marketing strategy simple and stress-free:
01
Why do I need a strategy?
Without strategy, budget and timeline, your efforts may lack direction and be a waste of time and resources.
02
What’s the difference between a strategy and tactics?
Tactics are actions; strategy is the overarching plan that guides them. Creating blogs for content marketing is a tactic. Budgeting for and building an arsenal of tactics for accomplishing specific KPIs (key performance indicators) over 12-18 months is strategic.
03
How do I measure success?
Before we go to work for you, we consider your goals and objectives for your marketing. Then we use your key performance indicators (KPIs) to track achievements and progress, and adjust your tactics and spend as needed.
04
What if the strategy doesn’t work?
Testing and refinement are built into our process to ensure long-term success.
05
How do I choose the right tools?
Partner with Design the Planet and leverage our expertise to help select tools that align with your goals and budget.
Digital Marketing Tools That Drive Success
A successful integrated marketing strategy relies on the right tools to make the difference. Each tool plays a role in achieving and maintaining positive results. Digital marketing tools and techniques must be vetted to best understand how they will impact a plan. However, implementing individual tools isn’t enough. It’s how you apply them within a cohesive plan that counts. Design the Planet assists with choosing the best tools and techniques to accomplish your unique goals. Here are some of the more common marketing tools for integrated plans:
Google Analytics
Provides insights into website traffic and user behavior.
Google Analytics
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SEO Tools
(Ahrefs, SEMrush) Helps optimize your website for search engines.
SEO Tools
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Social Media Management
(Hootsuite, Buffer) Simplifies scheduling and engagement.
Social Media Management
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Email Marketing Platforms
(Mailchimp, HubSpot) Creates targeted campaigns that nurture leads.
Email Marketing Platforms
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PPC Advertising Tools
(Google Ads, Meta Ads Manager) Delivers measurable results for paid campaigns.
PPC Advertising Tools
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Get Started!How Does Design the Planet Develop Your Strategy?
Our approach starts with understanding your business. We take the time to learn about your founding principles, your goals for growth, challenges, brand community and audience. Leveraging our discovery research, we craft a strategy that integrates the right tactics, techniques and tools. The process includes:
- Discovery: We dive deep into your brand, competitors, and market.
- Planning: We create a roadmap outlining objectives, tactics, and timelines.
- Implementation: We activate using a combination of in-house expertise and cutting-edge tools.
- Monitoring: We track performance, gather data, and report results and challenges.
- Optimization: We refine the strategy based on monitoring results to maximize impact.
Why Testing and Refinement Matter
A successful digital marketing strategy isn’t static. Markets shift, trends change, and new tools emerge. That’s why testing and refinement are integral to our approach. We analyze what works, identify areas for improvement, and adapt to ensure your business stays ahead of competitors by keeping your products and services in front of your brand community.
Want More Website Traffic?
Share your contact information and your web address and we will send you a free custom report on your website health, issues, and SEO (Search Engine Ranking)
Here’s your chance to get a second opinion. I’ve been building successful websites and brands for over 26 years. Get in touch and I’ll take the guesswork out of your digital marketing, web design and search engine optimization.
What Are the Long-Term Benefits of a Strong Digital Marketing Strategy?
When done right, a digital marketing strategy delivers:
Sustainable Growth
Strategies provide a roadmap for consistent progress.
Sustainable Growth
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Get Started!Better ROI
Focused intentional efforts maximize your budget.
Better ROI
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Get Started!Brand Authority
Cohesive messaging builds trust and credibility.
Brand Authority
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Get Started!Improved Customer Engagement
Strategies create meaningful interactions with your audience.
Improved Customer Engagement
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Get Started!Adaptability
Strategic planning prepares your business to pivot when necessary.
Adaptability
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Get Started!Let’s Build Your Success Story!
At Design the Planet, we don’t just create strategies; we create success stories. We believe in the power of a carefully-crafted strategy to transform businesses. Whether you’re in the heart of New Orleans, near the airport in Kenner, deep in Old Metairie, or looking to expand your reach across the South, we’re here to guide you. Ready to take the guesswork out of digital marketing? Let’s collaborate to design a strategy that drives growth and delivers measurable results.
Let’s Build Your Success Story!
