Rebranding isn’t just about a shiny new logo—it’s a bold move that says your business is evolving. Whether you’ve outgrown your current look or your market has shifted, rebranding your business identity is one of the most powerful steps you can take to reignite growth, clarify your mission, and reconnect with your ideal audience.
At Design the Planet, we’ve guided companies across Louisiana through meaningful, strategic rebrands—helping them move forward with confidence while staying rooted in what made them great in the first place. We are honored to have amazing past rebrand clients like: Pat O’Briens, Louisiana Office Products, Rhodes Funeral Services, Lucy’s Retired Surfer Bar, and more.
Let’s break down when rebranding makes sense, what it really includes, and how to get it right.
What Is a Business Rebrand?
A rebrand is a strategic overhaul of how your business presents itself—visually, verbally, and emotionally. It typically includes:
- A new or refined logo and visual identity
- Updated brand colors, fonts, and graphics
- A refreshed tone of voice, messaging, and taglines
- Sometimes a new name or shift in positioning
- Reworked website and marketing materials
- A clarified brand purpose that aligns with where you’re headed
It’s not about losing who you are. It’s about growing into who you’ve become.
Signs It’s Time to Rebrand Your Business
Rebranding is a big step—and not one to take lightly. But if any of the following apply to your company, it might be time to start the conversation:
✅ Your business has changed—but your brand hasn’t
You’ve added new services, entered new markets, or evolved your audience, but your brand identity still reflects who you were years ago.
✅ Your audience isn’t connecting
If you’re struggling to stand out, attract the right clients, or compete with modern brands, your look and message may no longer resonate.
✅ You’ve outgrown your name or niche
Maybe you started with a hyper-local name but now serve customers across the region—or your name no longer reflects your full offering.
✅ Your visual identity is outdated
If your logo screams “2008” and your color palette doesn’t hold up on modern devices, a rebrand can refresh your image and boost credibility.
✅ You’re merging, restructuring, or repositioning
Big internal changes often require a new external identity to reflect your future direction.
Why Rebranding Is a Growth Strategy—Not Just a Design Project
Rebranding isn’t about vanity. It’s about strategy. Done right, a rebrand can:
- Boost brand recognition and relevance
- Attract higher-value clients or customers
- Reignite internal energy and alignment
- Differentiate you from competitors
- Support business expansion into new markets
And for companies in fast-changing industries or competitive cities like New Orleans, staying relevant is the key to staying profitable.
Rebranding the Right Way—Our Process at Design the Planet
At Design the Planet, we believe in smart, research-driven rebrands that help businesses evolve with purpose. Here’s what you can expect:
- Brand Discovery & Audit
We dive deep into who you are, who your customers are, and what your brand currently communicates. We analyze competitors, client feedback, and growth goals. - Brand Strategy Development
We help you define your core identity, brand voice, and positioning. This is the foundation of everything—because strong branding starts with clarity, not colors. - Visual Identity Design
We translate your strategy into visual form—logo, fonts, colors, patterns, and brand guidelines that feel modern, cohesive, and distinct. - Messaging & Voice
We craft your tone of voice, taglines, mission statement, and content direction to ensure your story is as strong as your visuals. - Rollout Planning
From your website and social media to signage and packaging, we build a plan to launch your new identity without confusion or disruption.
Real Brands. Real Results. Right Here in New Orleans.
We’ve helped Louisiana businesses—from local icons to growing startups—reshape their identities to reflect bold new futures. And the results? Clearer messaging. Better clients. More momentum.
We love helping brands “Greaux Big” in their hometown and beyond.
Is Your Brand Holding You Back—or Pushing You Forward?
If your business has changed, your brand should too.
Rebranding is your chance to reposition, reintroduce, and refocus. It’s your opportunity to be more relevant, more compelling, and more YOU. Let’s build something that not only looks amazing but works harder for your future.
Ready to Talk Rebranding?
Let’s chat about where you are—and where you want to go.
