What are Social Media
One Size Never Fits All.
Every social media platform has its own language—what works on TikTok could flop on LinkedIn, and a killer Instagram Reel might feel out of place on Facebook. That’s why Design the Planet takes a platform‑specific strategy approach, tailoring content, cadence, and creative for each channel. If your Baton Rouge boutique relies on vibrant visuals, Instagram is home base. Selling B2B services in New Orleans? LinkedIn thought‑leadership posts spark conversations with decision‑makers. Trying to hit Gen Z snack times? TikTok short‑form video gives you lightning‑fast reach.
Why One Size Never Fits All
- Audience Expectations: LinkedIn users value depth and expertise; TikTok browsers crave quick entertainment.
- Algorithm Nuances: Facebook prioritizes meaningful comments, while Instagram rewards strong Reels views.
- Creative Formats: Vertical video, live streams, long‑form articles—each platform highlights different tools.
- Timing Windows: Twitter spikes at commute hours; Pinterest peaks on weekends when people plan projects.
Related Topics:
Our Four‑Step Process
01
Audit & Segmentation
We break down your target audience by demographics and intent.
02
Channel Matchup
Choose platforms that align with each segment’s habits and content appetite.
03
Custom Creative
Tailor copy length, keyword focus, and visuals (carousel, Story, or short‑form video).
04
Performance Ladder
Use A/B tests and analytics to refine content weekly, climbing steadily toward higher engagement.
“Design the Planet helped us turn stale Facebook updates into a multi‑channel story. Instagram reels brought energy, LinkedIn built authority, and Instagram also converted new shoppers.” – Local Retail Client, UpTown
Common Pitfalls We Avoid
Copy‑Pasting Posts
Algorithms sniff out duplicate content. We tweak tone, hashtags, and CTAs per platform.
Ignoring Long‑Tail Channels
Pinterest, YouTube Shorts, even Reddit AMAs can unlock niche audiences.
Skipping Localization
Shout‑outs to New Orleans festivals or Lake Charles crawfish boils boost hometown pride and reach.
