The Art of the Presentation
When I stared in the marketing and design business, over 17 years ago, I was gunning to re-design identities, create large trade show displays, plan multi-facited brochures that would help companies sell, sell, sell. (Websites really weren’t a “thing” yet). So you can imagine how confused I was when an internal marketing company hired me […]
Sorry, Professor… The Web Designer ate my brand.
One of the newer challenges facing companies today, is building and managing an effective website that actually produces value, or as it is known in some industries, ROI (Return On Investment). Hiring a web design firm that doesn’t fully understand your brand, how it cultivates your internal culture, or who makes up your brand community […]
Anti-Mobile Friendly
Websites usually fall into two categories: mobile-friendly and not mobile-friendly. I think I found a third category, anti-mobile. We recently wrote a post about why mobile matters, then a few days later I find this website. This website is so un-mobile friendly, I’m dubbing it anti-mobile. The BabyFirst website actually loads in landscape mode regardless […]
Why Mobile Web Matters
Top 7 – Why Mobile Web Matters 7. The smaller screens on smartphones and mobile devices need websites designed specifically for their compact space allowing for an optimize user experience. 6. Just recently, searching Google from smartphones surpassed desktop searches for the first time. Someone searching for your business on their phone expects to find […]
Why your marketing plan Sucks!
Many business owners have embraced the adage: “I know 50% of my marketing/advertising budget is working, and 50% of my marketing money I’m just throwing away…I just don’t know which 50%.” These business owners feel like they are bleeding, and in some ways they are. They are not only wasting precious financial resources, they are wasting their valuable time vetting, planning […]
Branding Lessons, from the Kitchen to the Office
For me, the holidays bring many hours spent making magic in the kitchen. While making non-thanksgiving themed Indian food last week, I got to thinking about what an appropriate metaphor cooking is for business ideation. Many businesses, creative or otherwise, find themselves plagued by the proverbial “too many hands in the kitchen,” whether that be […]
Defining a Brand Ambassador
What is an ambassador of a brand? EVERYTHING! If that sounds a little dramatic for you, that’s okay. It was a purposeful and comprehensive answer – just as your brand should be. Let’s define “EVERYTHING” further with just a few examples of brand ambassadors: Employees: Uniforms and personal appearance, attitude, and knowledge of your products […]
Disruptive! Disrupted! What does it all mean? And…can I make it work for my company?
There’s some new marketing jargon in town: the term is “Disruptive,” and, although applied to other disciplines since 1995, today marketers and entrepreneurs are using it in phrases like: “Create Disruptive Advertising!” “Disrupt your market before you are disrupted!” “I want our next website to be Disruptive to the market.” When my prospects and clients started […]
5 REASONS 2 REBRAND
1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]