How to get your web site to “pull its own weight”!
Generating Interest and Business with Your Website. Even if you aren’t in the website biz, or haven’t been paying much attention to modern website design, the benefits of a GREAT website will boggle your mind. Even small to medium sized businesses in Louisiana can, and should, have a website that “pulls its own weight.” […]
Basics on B2B Social Media: Maximizing the Investment
Since you now know what your social media company won’t tell you, let’s dig in to the basics of Social Media for Business-to-Business companies. This short article will help you start to decide if you will be doing the social media yourself (internally) or if you need to contact the pros. WHY you should be […]
What Isn’t Your B2B Social Media Company telling you?
No matter if you are in New Orleans, Baton Rouge, Mandeville or Slidell, Louisiana, this is what you may not know about B2B Social Media. For business, Social Media marketing has long been the domain of companies focused on the consumer. Business-to-Business (B2B for this article) companies have largely either ignored this marketing medium, or […]
The Art of the Presentation
When I stared in the marketing and design business, over 17 years ago, I was gunning to re-design identities, create large trade show displays, plan multi-facited brochures that would help companies sell, sell, sell. (Websites really weren’t a “thing” yet). So you can imagine how confused I was when an internal marketing company hired me […]
Sorry, Professor… The Web Designer ate my brand.
One of the newer challenges facing companies today, is building and managing an effective website that actually produces value, or as it is known in some industries, ROI (Return On Investment). Hiring a web design firm that doesn’t fully understand your brand, how it cultivates your internal culture, or who makes up your brand community […]
Anti-Mobile Friendly
Websites usually fall into two categories: mobile-friendly and not mobile-friendly. I think I found a third category, anti-mobile. We recently wrote a post about why mobile matters, then a few days later I find this website. This website is so un-mobile friendly, I’m dubbing it anti-mobile. The BabyFirst website actually loads in landscape mode regardless […]
Why Mobile Web Matters
Top 7 – Why Mobile Web Matters 7. The smaller screens on smartphones and mobile devices need websites designed specifically for their compact space allowing for an optimize user experience. 6. Just recently, searching Google from smartphones surpassed desktop searches for the first time. Someone searching for your business on their phone expects to find […]
Why your marketing plan Sucks!
Many business owners have embraced the adage: “I know 50% of my marketing/advertising budget is working, and 50% of my marketing money I’m just throwing away…I just don’t know which 50%.” These business owners feel like they are bleeding, and in some ways they are. They are not only wasting precious financial resources, they are wasting their valuable time vetting, planning […]
Branding Lessons, from the Kitchen to the Office
For me, the holidays bring many hours spent making magic in the kitchen. While making non-thanksgiving themed Indian food last week, I got to thinking about what an appropriate metaphor cooking is for business ideation. Many businesses, creative or otherwise, find themselves plagued by the proverbial “too many hands in the kitchen,” whether that be […]