Goldman Sachs 10,000 Small Businesses Program – so far
“Goldman Sachs 10,000 Small Businesses program has Nothing to Teach ME!” Right? After 18 years in business I thought I had most things figured out… and now that I”m almost half way through the Goldman Sach’s program I can share what I have learned… about the program. First, I’d have to spend some time orienting […]
Less Is More in Marketing Philosophy
Ever been to a restaurant with a 10-page menu? There are lots of choices, but when you finally figure out what you want, your palate is so confused that your taste buds can only react with a big “meh?” Yeah, we’ve all been there. If you want a great steak, go to a steak house. […]
Is Your Powerpoint Presentation Out of Touch
While working on strategically important PowerPoints for a client, I was struck by the thought of how many PowerPoints and other “compelling” presentations are designed and delivered without much creative thought and are out of touch with the audience. I considered all the presenters around the world who are getting up in front of their […]
Size Matters… no matter what they say!
Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… We know company size can be measured in a number of ways: employees, gross revenue annually, physical plant or equipment, etc. Competition for business has been getting aggressive lately, since more companies are dealing with competitors […]
The Speed of Website Rant
I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more […]
Social Media Marketing Tips You Can Use Today | Part 2
1. Take photos of people! Share photos of people! It sounds so simple, but too many times companies show an empty office or location. We are human, and that means we want to see other people on “social” media. Not only that, but prospects and clients want to see you and your people on the […]
Social Media Marketing Tips You Can Use Today | Part 1
1. Research and plan the timing of your post. It doesn’t matter what social media platform you are using, you should post when more users are online and actively checking their feeds. Here’s two Great Examples: Facebook: according to FB stats, most people check Facebook in the 7:30pm-9pm range (however, there is a notable increase […]
Is Your Organization’s Identity like David Beckham or Johnny Depp?
All companies have identities that age, but what I like to consider is how that identity will age. The David Beckham brand and look always stays the same, while the iconic Johnny Depp rebrands per movie (per the character). If David Beckham was an identity package, he would be the one that slowly transformations over […]
Newsletters: the Brand-marketing tool that lingers!
The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do was recommend the right mix of marketing channels (which only consisted of about 5 for most companies), sell decision makers on the budget, develop the creative, and then track the […]