Branding Superheroes: Avatars & Mascots, Part II
Historically confined to television and print, mascots are finding new footing in the evolving digital age, weaving their consistent storylines through multiple web entities. Today, social media is giving marketers a whole new playground to test and nurture brand-avatars, as well as other new concepts. This is the beauty of launching a brand-linked character in […]
Branding Superheroes: Avatars & Mascots, Part I
Creating something unique and memorable to help make a brand into a household name is an achievement every brand manager hopes for. Some think there’s no better way to do this than to create a likeable character to represent the brand to its primary target market. But to be successful, an avatar must engage, compel […]
TOP 7 – Attributes of a Great Franchisee (to-be)
Why should a person focused on franchise brands and marketing write this blog? 1) We don’t want to keep this a secret. And, 2) Nothing can effect your brand perception as much as a really great franchisee …OR, a very bad one. Every Franchisor is constantly on the lookout for the next Great Franchisee. They may […]
Best Practices On Franchise Marketing Campaigns And How A/B Testing Can Produce Marketable Results
As a Franchisor or a Franchisee you can produce huge results for your location by implementing an Email Marketing Campaign. Many franchises use email marketing for customer retention or loyalty programs offering customers specials and telling them about their newest product or offering. It’s also a great way to give your customers a “call to […]
10 Best Marketing Practices for Attracting the Illusive Millennial Consumer
Millennial consumers, enabled through mobile and social digital technologies, are redefining what a Brand must offer to attract them and win them as customers. Today’s consumer is actively searching for Brands that align product value with corporate values. The following TEN BEST BRAND PRACTICES are proven to engage today’s Millennial consumer on their issues of Brand […]
Choosing the RIGHT Franchisees
This week I participated in our regional Franchise Forum of which I am one of the founding members, and the topic of discussion was choosing “The Right Franchisee”. As you can imagine, this topic was a hot one. Participants included 600+ unit systems like Smoothie King, as well as younger franchises like KidCam and The File Depot, along with franchise […]
What about your Internal Brand
This month we would like to challenge you to work on your “INTERNAL BRAND” and see what a difference it can make. At Design the Planet we know that the health of our team is paramount and therefore one of our internal brand initiatives is to have a healthy team. Many companies understand the importance […]
Things To think through before deciding to franchise (Part Two)
The Franchise model of expanding brands into multiple location businesses quickly and efficiently has been around a long time, but that doesn’t mean that starting a franchise is an easy process. Here is Part 2 of Things to Think Through as you are considering whether your Brand has what it takes to become a successful […]
DEATH TO THE TEMPLATE – ALL HAIL DIFFERENTIATION
The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you can’t answer this integral question about your company, you are missing the holy grail of marketing knowledge. DIF‧FER‧ENT (adj.) 1. Not alike in character or quality. 2. Not identical; separate or distinct. 3. Not ordinary; unusual. […]