Wanna Own A Wildly Successful Franchise? Here’s Some Food For Thought
Do you ever wonder what that “special sauce” is that sets the big guys like Chik Fil A and Panda Express apart from the rest and allows them to continue to grow, thrive, and prosper like no tomorrow? We do, too. In order to shed some light on what it takes to create today’s franchisable […]
Our New Year’s Resolution: No More “Clients” in 2014!
It seems that over the course of the last 10-20 years or so, the word “client” has evolved from having a positive connotation to drawing a line in the sand between companies and the “clients” they are helping. Many of my current “client” relationships are GREAT, and with those individuals we have built a successful […]
To Co-Brand or Not To Co-Brand? That Is The Question
Over the last decade or so, a franchising trend that has been on the receiving end of a great deal of hype is the “co-branding” concept, in which one or more independent brands unite to create a unique product or service. You see co-branding all the time and probably don’t even register it-for instance, that […]
Modern Marketing, Where Integration is King
As social media and mobile apps continue to play an ever-increasing role of importance in the world of marketing brands, marketing has begun to shift and evolve at a rate that is more challenging to keep up with. The constant innovation of web and mobile technology has left some marketers scrambling to keep up and […]
Beyond “The Card”: Exciting Brand Loyalty Programs
Loyalty cards are a great asset to your business (I know – I’ve garnered a ton) but there’s always a way you can offer your customer more. Loyalty cards get lost among all other paper pretty easily; some stores keep cards on file for their guests. You can step it up: give them a plastic, […]
Follow Friday: A Fresh Take on How To Snag Social Media Followers
Earlier this week, I had the pleasure of taking part in a social media webinar hosted by Guy Kawasaki, who is known for being a social media guru because of his outrageous amount of followers on various platforms, which total over 7.5 million overall. He once served as Apple’s Chief Evangelist, and is currently the […]
Starbucks Brand Review – Gratis
In the interest of full disclosure: I do “like” Starbucks coffee, and I own Starbucks stock. After a recent trip to the Czech Republic and Germany, I was finally able to see and review how the Starbucks brand is performing in other countries and compare it with my US experience. While I have experienced the […]
Using LinkedIn to Hook Your Professional Biz Network
With over 238 million professionals using LinkedIn, the business-minded social media site offers up an appealing avenue for reaching high-quality potential customers. The appeal is there, whether your online business operates in the business-to-business (B2) or business-to-consumer (B2C) arena. Once you’ve covered the basics of your business, such as installing an SDSL Internet connection and […]
Is Your Site Mobile Friendly??
There’s a lot of talk going on in the technology world about mobile websites vs. responsive websites vs. mobile-optimized sites. ALMOST any website can currently be viewed on a mobile device. However, it’s fairly easy to spot if a company has taken the time to actually produce a mobile version of their site. The best […]