Dream. Brand. Evolve.
The tagline at Design the Planet is DREAM. BRAND. EVOLVE. and no matter what your personal business model is, we have found these three words to be a mantra for branding success. Whether you are a business start-up or an established company, moving to the next level – and there is always a next level […]
Protected: RGB vs CMYK vs PMS
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From the Inside Out: The Key To Rocketing Your Brand To New Heights
The most ironic thing about being brand marketers is how difficult it is for us to find the time to focus on our own business when our day-to-day job is developing successful brands for our core partners. However, we believe in the importance of leading by example, and we know that to work with the […]
We’re Looking For Core Partners-Who Are You Looking For?
As a brand marketing firm that caters to franchises and multi-locations, we place a very high value on differentiation and creating a unique brand culture that sets a company apart and consistently reflects their values and personality in everything that they do. This way of thinking is how we’ve come to realize that the “client” […]
Wanna Own A Wildly Successful Franchise? Here’s Some Food For Thought
Do you ever wonder what that “special sauce” is that sets the big guys like Chik Fil A and Panda Express apart from the rest and allows them to continue to grow, thrive, and prosper like no tomorrow? We do, too. In order to shed some light on what it takes to create today’s franchisable […]
Our New Year’s Resolution: No More “Clients” in 2014!
It seems that over the course of the last 10-20 years or so, the word “client” has evolved from having a positive connotation to drawing a line in the sand between companies and the “clients” they are helping. Many of my current “client” relationships are GREAT, and with those individuals we have built a successful […]
To Co-Brand or Not To Co-Brand? That Is The Question
Over the last decade or so, a franchising trend that has been on the receiving end of a great deal of hype is the “co-branding” concept, in which one or more independent brands unite to create a unique product or service. You see co-branding all the time and probably don’t even register it-for instance, that […]
Modern Marketing, Where Integration is King
As social media and mobile apps continue to play an ever-increasing role of importance in the world of marketing brands, marketing has begun to shift and evolve at a rate that is more challenging to keep up with. The constant innovation of web and mobile technology has left some marketers scrambling to keep up and […]
Beyond “The Card”: Exciting Brand Loyalty Programs
Loyalty cards are a great asset to your business (I know – I’ve garnered a ton) but there’s always a way you can offer your customer more. Loyalty cards get lost among all other paper pretty easily; some stores keep cards on file for their guests. You can step it up: give them a plastic, […]