Choosing the RIGHT Franchisees
This week I participated in our regional Franchise Forum of which I am one of the founding members, and the topic of discussion was choosing “The Right Franchisee”. As you can imagine, this topic was a hot one. Participants included 600+ unit systems like Smoothie King, as well as younger franchises like KidCam and The File Depot, along with franchise […]
What about your Internal Brand
This month we would like to challenge you to work on your “INTERNAL BRAND” and see what a difference it can make. At Design the Planet we know that the health of our team is paramount and therefore one of our internal brand initiatives is to have a healthy team. Many companies understand the importance […]
Things To think through before deciding to franchise (Part Two)
The Franchise model of expanding brands into multiple location businesses quickly and efficiently has been around a long time, but that doesn’t mean that starting a franchise is an easy process. Here is Part 2 of Things to Think Through as you are considering whether your Brand has what it takes to become a successful […]
DEATH TO THE TEMPLATE – ALL HAIL DIFFERENTIATION
The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you can’t answer this integral question about your company, you are missing the holy grail of marketing knowledge. DIF‧FER‧ENT (adj.) 1. Not alike in character or quality. 2. Not identical; separate or distinct. 3. Not ordinary; unusual. […]
Sales, Marketing, & Buyer Personas: The Trifecta of Optimal Brand Delivery
As a team member at Design the Planet, an award-winning brand marketing and design firm that specializes in building and improving franchise and multi-location brands, I help guide our clients through fleshing out their ideal buyer personas as an integral piece of the overall process of effectively connecting with their target audience. Building your buyer […]
Things To Think Through BEFORE Deciding to Franchise (Part One)
Think your business has what it takes to make it as a successful franchise? Not so fast! First, make sure that you have thoroughly covered all of the items on this list: · You need a good business concept. Essentially, your franchise concept needs to be unique, interesting, and possess long-term potential. Your concept needs to […]
Trash or Treasure= FREE Advertising!
Here at Design the Planet, we do not advocate littering in any form; however, your trash has potential as being your own brand ambassador! Think about what a packaging-driven world we live in: from the tags on our clothes to the bags we carry our goods in down to the napkins we toss on our […]
Creating or Rebranding a Franchise’s Visual Brand Identity
Through over 15 years of experience building and improving brand identities, our team has developed a set of specific guidelines and processes that are a must when creating a visual identity. Read on to learn a few of the important lessons we learned the old-fashioned (read: hard) way. Make it relevant, not just consistent. A […]
100% Improvement On Franchise Brand Delivery
Recently, I listened to a webinar that reviewed a 2013 QSR Performance Study which profiled and compared the speed, accuracy, quality, and consistency (cleanliness, speaker sound, etc.) of five drive-through QSRs. The judges visited over 1,000 fast food locations for the purpose of the project – talk about a lot of chicken tenders and burgers! […]