Blogging Your Way To the Big-Time: Why Blogging Is GREAT for Business
As someone who loves to hear herself talk, I’m a big fan of blogging, but I think it’s safe to say that my blog-happy attitude is not the norm. Although my fellow Design the Planet team members love to share their brand marketing/web/design knowledge with the world, the writing part doesn’t come quite so easily […]
The Name Game: Successful naming conventions for franchises and other businesses
We’ve been on this journey many times, and it’s never an easy one. A name is momentous; it’s the titular first impression, and the ultimate summary of your business’ mission and values. There’s no right or wrong way on the path to settling on a moniker, but here are a few guidelines to help you along […]
Interning at Design the Planet: Helen Ford’s Farewell
Internships have many benefits. Between design school and being a professional, they provide a place to learn invaluable information that is not taught in the classroom. Working as an intern for Design the Planet has helped to give me confidence in myself while teaching me useful knowledge for my future. Skills that are developed in […]
Avoiding “Bad Apple Syndrome”: How Franchisors Can Protect Their Hard-Earned Reputation
Franchising a successful business is akin to giving away your daughter’s hand in marriage. You’ve worked so hard to make this thing you’ve created the best it can possibly be, and now you’re putting the fruits of your labor into the hands of someone else, with the hopes that they will care for it and […]
Are You Franchise-Ready?
You have the vision and the passion, but lack the necessary experience and know-how to get your franchise concept off of the ground. Now what? Here at Design the Planet, we specialize in helping entrepreneurs develop, strategize, and implement a full-scale marketing plan to build or improve their franchise concept. Most would-be franchisers think that […]
Get Them To “Like” You…Really, Really “Like” You!
Hello, friends! I am donning my media maven cap once again to talk about an important type of web marketing that is not often discussed…in-store Facebook marketing. As Facebook becomes a more and more popular medium for businesses to advertise to and connect with their target market, it becomes vital that owners are aware of […]
Vehicle Wrap Advertising
Vehicle wraps are one of the most cost-effective ways to advertise your business. If done well, commercial vehicle wraps could be considered a blend of advertising and art, and they can create many memorable impressions. Vehicle wraps, or the vehicle graphics that we often see on trucks, buses, and vans, are one of the most […]
An X-tremely “Franchise-Ready” Brand
As a marketing and branding firm that specializes in working with franchises and multi-location businesses, we meet with a diverse mix of prospective clients across a wide variety of industries that hope to turn their concept into a franchisable brand. These entrepreneurs range from highly experienced experts in their field to newbies that are fresh […]
The Importance of Web Usability Testing
The term “usability” is something we experience every day. It can refer to just about anything, including tools, books, software, or even cars. Website Usability refers to the ease with which the average person can interact with any given website. One of the main reasons website usability testing is so important is because of the […]