Bar and Restaurant Trends for 2013
Get your resolutions ready, 2013 is just around the corner. Consider some for your business while you’re at it: with a new year comes new consumer interests, and whether you own a restaurant or want to be in the know, we’ve got you covered with some tips. According to Baum Whiteman, National Restaurant Associations, numerous […]
Designing an Effective Billboard
Everyone notices prominent billboard displays while they are driving or walking- however, your eye is attracted to some more than others, and I am here to tell you why. Billboards are the best way to reach a large number of people and they are placed in a way that captures your attention. While billboards offer […]
A Blog About Blogging: Ideas To Expand Upon
Hello again, my dear little social media mavens! I hope my past few blogs have inspired you to create a thorough plan for your social media strategy, and that you have been tirelessly Tweeting and Facebooking away—maybe you’ve even launched your own social media campaign! I feel as though I’ve been so focused on helping […]
You May Need a Website Upgrade if…
In this day an age, technology evolves at a rapid pace. You might think you have bought the best cell phone of the century, just to find out that a bigger and better one will be released in 6 months. The same can happen with websites. If you answer yes to any of these statements, […]
The Art of Restaurant Menu Design
When sitting down to eat at a dining establishment, you are immediately engulfed into the atmosphere of your surroundings. The menu is a key factor in your restaurant or bar experience. It is the major impression a restaurant makes on you when you are ordering food and/or beverages. It can, and should, influence you in […]
What is your sauce hiding?
Through my adventurous and guilty pleasures of New Orleans’ restaurant variety, I’ve learned a few things. For example: According to my previously Northern-based co-workers, I don’t know jack about good pizza. Another… Do one thing and do it well; don’t depend on special menu offers to wrangle new taste buds. Many venues are well known […]
Catch Up To Our Campaign: How To Successfully Execute an Integrated Marketing Initiative
Hello again, dear readers! Last time that we caught up, I was giving y’all the rundown on my foray into a major social media campaign, and the actions I was taking to ensure that I was thoroughly covering all of my social media bases. I’m happy to report that things are going well, and we […]
Not-so-Fast Food: The Changing Pace of an Industry
As referenced in a previous post, a younger and more nutritionally concerned generation is affecting the way fast food standbys of decades are operate: no longer is burger king, consumers are demanding more. And the menu is not the only thing changing.
What makes a logo great
Would you know a great logo if you saw one? What qualities make a logo great? How can you tell if a logo is truly effective or not? A great logo makes a company memorable. A good logo should be simple, memorable, timeless, versatile, and appropriate for the company.