Wendy’s is Evolving: Trading in “Tried and True” For Something New
To me, Wendy’s has always stuck to the “tried and true” philosophy in remaining highly consistent with their original concept. Wendy’s was founded by Dave Thomas and Robert Barney in 1969, and was named after Dave’s 8-year old daughter, Melinda, who was nicknamed “Wendy.” Like any restaurant chain, Wendy’s has made small changes here and there over the years to continue […]
Setting Yourself Up for Social Media Success: Plan Your Way to Pay Dirt
As the self-proclaimed social media maven around these parts, the majority of my blog posts espouse tips and tricks for upping your social media game, engaging your audience, and setting yourself apart from the rest. That is all well and good, and very useful advice (if I do say so myself.) However, I think I […]
The Sound a Brand Makes
After my ticket is torn, I make my way to the concessions picking up a Barq’s root beer and box of Junior Mints, and head to my seat just in time for previews. People bustle to their seats, munch on popcorn, whisper about movies they plan to see, slurp their various carbonated beverages, and the […]
Why Your Website Should Be Mobile Friendly
If you have a smartphone or tablet, you might have noticed that some websites look different on your mobile device than they do on your desktop or laptop. They look different because they were specifically built to work on those devices. Building mobile friendly sites can happen in a couple different ways. A completely separate […]
Essential Elements Of A Successful Start-Up Business
A unique logo that connects to it’s target audience – use it consistently or pay the price. A good service plan (it doesn’t matter what kind of company you have, you will deliver service in some way; make sure it is excellent, every time). Some kind of brand statement about what your company does, […]
Building A Successful Restaurant/Bar Concept From The Inside Out-8 Key Tips to Creating a Lucrative and Recognizable Brand
You have the vision and the passion, but lack the necessary experience and know-how to get your concept off of the ground. Now what? 1. Deliver a truly unique brand experience. Before you move towards launching your concept, be sure you have taken the time to flesh out every aspect of your brand, and most […]
Don’t Be Ordinary, Be Extraordinary!
Working the constant 9-5 grind can get tiresome, even when you really love your job. So today, I’m going to challenge you to DO SOMETHING OUT OF THE ORDINARY – DO SOMETHING EXTRAORDINARY. As you all know by now, it’s my job to ensure that my team has some fun to break up the day-to-day […]
4 Iconic Designers
As designers, our work is influenced by many things including our environment, our personal life experiences, media, and most noteablly – the work of iconic designers. I draw creative energy from all types of design, especially fashion and industrial design. Below are a few designers who have influenced work of mine in the past. Industrial […]
Protected: My Becoming a “Real” Designer
There is no excerpt because this is a protected post.