Color & Shapes
Color and shapes have the ability to invoke emotion, set themes and be a tool of non-verbal communication. Let’s review some examples of color: Red is hot. It’s a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare. Orange radiates warmth and happiness, combining the physical […]
The Power of PR
Since embarking upon my journey into a career in marketing and branding, one of the main things I have realized about start-up and well-established companies alike is that they have a constant tendency to underestimate the power of using the various communications tools at their disposal to sell themselves. All companies, including the fabulous one […]
The Art of Excellent Etiquette: How Good Manners and Positive Demeanor Equate to Better Branding
Less is more. Keep it professional. Short, sweet, and to the point. Time is money. In every business class that I’ve ever taken, these are the ideas that professors hammered home whilst preparing my classmates and I for future business correspondence and interaction. As someone who specializes in Communications, something about this message never sat […]
Green Paper Options
Design the Planet prints a wide range of items for our clients, (letterhead, save-the-date cards, pamphlets, and other such collateral). There are thousands of different types of paper. Out of these thousands of types, there are quite a few options for those who want to print on eco-friendly paper and with companies who are becoming […]
Researching Competitors and Similar Industries
Before any design project is started at Design the Planet—we do our research. We immerse ourselves into existing brands, click through competitor websites, and research related industries’ content and navigation to make sure we have a solid understanding of design, navigation, content and functionality. Research is essential in keeping the design on pace, language on […]
Laugh a Little
Blessed is he who has learned to laugh at himself, for he shall never cease to be entertained. — John Powell According to the above comment, I’ll never have to be concerned about being entertained, but what about my co-workers? It’s my job to keep them happy and healthy. So, it was a Tuesday afternoon […]
Protected: Why use PMS Colors?
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Appearance Is Everything, Baby!
“You have a much better life if you wear impressive clothes.”- Vivienne Westwood You and your employees are the single most important representative of your company’s brand. Your company is being judged by its brand community mainly through people’s personal dealings with the members of your staff, from phone conversations, to meetings, follow-ups, and everywhere […]
Inspirational Links for Designers and Other Creatives
As a creative, there’s a fine balance between drawing from your own head and individual, unique ideas, and opening your eyes wide to the world around you, drawing inspiration from outside of you. Seeing what others have to offer keeps you humble and open-minded, and gives you the opportunity to discover unexpected solutions. With that […]