A Step Back in Time – Advertising 100 years ago (and some lessons in German)
As we await Doomsday 2012, we should take the time to gloat a bit about our recent human accomplishments. If you ask me, especially exciting is this burst of media accessibility we’ve witnessed (and are witnessing!) over the past few years, giving people the chance to communicate and express themselves in never before thought of […]
Using QR Codes For Your Business
You may have asked yourself “What are those funny little black boxes on magazine ads, billboards, and store displays?” They’re called QR Codes. QR Codes are similar to the barcodes used on product packaging, but they can contain a lot more data, enough for web links and even your personal contact info. Smartphone users can […]
Color & Shapes
Color and shapes have the ability to invoke emotion, set themes and be a tool of non-verbal communication. Let’s review some examples of color: Red is hot. It’s a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare. Orange radiates warmth and happiness, combining the physical […]
The Power of PR
Since embarking upon my journey into a career in marketing and branding, one of the main things I have realized about start-up and well-established companies alike is that they have a constant tendency to underestimate the power of using the various communications tools at their disposal to sell themselves. All companies, including the fabulous one […]
The Art of Excellent Etiquette: How Good Manners and Positive Demeanor Equate to Better Branding
Less is more. Keep it professional. Short, sweet, and to the point. Time is money. In every business class that I’ve ever taken, these are the ideas that professors hammered home whilst preparing my classmates and I for future business correspondence and interaction. As someone who specializes in Communications, something about this message never sat […]
Green Paper Options
Design the Planet prints a wide range of items for our clients, (letterhead, save-the-date cards, pamphlets, and other such collateral). There are thousands of different types of paper. Out of these thousands of types, there are quite a few options for those who want to print on eco-friendly paper and with companies who are becoming […]
Researching Competitors and Similar Industries
Before any design project is started at Design the Planet—we do our research. We immerse ourselves into existing brands, click through competitor websites, and research related industries’ content and navigation to make sure we have a solid understanding of design, navigation, content and functionality. Research is essential in keeping the design on pace, language on […]
Laugh a Little
Blessed is he who has learned to laugh at himself, for he shall never cease to be entertained. — John Powell According to the above comment, I’ll never have to be concerned about being entertained, but what about my co-workers? It’s my job to keep them happy and healthy. So, it was a Tuesday afternoon […]
Protected: Why use PMS Colors?
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