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The Art and Health of Humor in the Office

Continued from Laughter – The Cheapest Medicine (January 25, 2012) Exploring how humor affects us in the work place has become a very interesting study and yes, almost discipline for me. In recent weeks, I’ve explored a variety of ways to help my team cash in on the health benefits of laughter, general well being, […]

Super Bowl 46 Commercials & Live-Streaming

This past weekend marks another year when companies pay boocoos of money for spots to advertise during the Super Bowl, but it was also the first year the NFL has offered free, live-streaming of the game online or via mobile phone. Live Streaming I only watched a small portion of the game, but I did […]

The Real Sitemap

Yesterday I was working with the marketing director for one of our clients & partner companies, Touch Studios, to update and upgrade their website. As we were working on moving pages around she admitted that she was a visual person (which I think all marketing & design people are) and that she printed out every […]

New Orleans Mardi Gras: Brand Perception from a Newcomer

It’s that time of year again. Or so you all say. Because I, native New Jerseyan and complete Mardi Gras newbie, don’t exactly know what that means yet. But here’s what I do know: I know Fat Tuesday is the last hoorah before lent, a sort of clash of interests where gluttony, excess and general […]

Should your business be a “Location” or “Destination” to be successful?

Know the answer before you open another location! Understanding the differences, benefits, and challenges between “Location” or “Destination” business is VITAL! So, it always surprises me when business owners don’t understand these concepts, or they don’t know which one best descibes their business. I’ve seen some locations fail because the owner didn’t understand. There are […]

Laughter – The Cheapest Medicine

At Design the Planet we understand that the long-term success of any brand is dependent on the clear minds and healthy bodies of the employees representing it. Good companies know that their employees are their brand and clients perceive them through the interaction and attitude of their employees. At Design the Planet we know that […]

Search Engine Optimization 101

Nowadays, getting to the top of the SERP (Search Engine Results Page)  means that you need to earn it.  Long gone are the days of tricking search engines, as they’ve grown better at detecting these tricks and their ranking algorithms are continually updated.  If there is a trick that works today, it may not work […]

3 Fonts You Should Never Use To Represent Your Brand

With so many fonts to choose from, it can be a tedious task to find just the right font for a brand or branded document. There are different styles, characters, and variations to peruse, yet there are fonts that should never be used. Whether the font is being used for a logo or tagline, body […]