CALL 504-391-1550

5 Branding Secrets of Apple & Lady Gaga

I recently found a great article on BNET.com that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands. 1) Cultivate a Fanatical Fan Base: Fans of either […]

Google Hints at Speed Requirements

This past week, in an interview with Web Pro News, Matt Cutts from Google hinted that the load time of your page may become a factor in page ranking. Google hasn’t released all of the details, and they probably won’t (we still don’t know the exact algorithms Google uses to determine page rank – it’s […]

How to Hire a Web Design Firm (part 2)

We left off on the original post about about this great article “How to Hire a Web Design Firm” (original article) at number 5 (read part 1). 5 ) How will you incorporate search engine optimization principles into my site? This question is vitally important for your website, especially if you are a new business […]

Times Square Ads, a Short Review.

I just got back from a long vacation in New York City. One of the things I love about New York is that since it’s such a huge market, large companies are always willing to try innovative marketing techniques to entice us consumers to buy. One of the best places to see these advertisements is […]

Google’s Attack on Retail Businesses through Word of Mouth

New Orleans City Business posted an article yesterday that has the web development & business community in a tither. The article is about Google’s new Sidewiki. This can be detrimental to small businesses because it will show user reviews in the sidebar while reviewing a business’ website. We all know an upset customer yells louder […]

Word Press, the CMS of choice

Chances are you’ve heard the word “blog.” Chances are you’ve heard of Word Press. Some of you may have blogs on your own site. You might even use Word Press as a blogging platform for your own blogging needs. But chances are you don’t know that Word Press can be used as a content management […]

How to Hire A Web Design Firm (Part 1)

My colleague sent me a wonderful article about hiring a web design firm that debunked the myth that everyone can design websites and proved that generally, you get what you pay for. I understand that we are in the business of designing websites and that there is competition out there. This competition is good and […]

A New Way of Testing Things

Ok, so I’m a bit of a geek when it comes to cross-browser compatibility testing. When I say geek, I mean I get excited when I find a tool that makes cross browser testing less painful and allows me to maintain a seated position while browser testing. I’m talking about a tool that makes it […]