What is a blog and why does a business need a blog?

If you’re laughing, no I’m not kidding; I’ve been asked about this more than once. If you are scratching your head about what I’m talking about; just keep reading and we’ll discuss if you need a blog and how you can use the new web for your business. The web is an ever-evolving medium and […]

Make My Brand Bigger

You know it’s easier to just rip off the band-aid with a quick swipe so I’ll start with a statement that may hurt a bit – you’re logo is not your brand and you do not build your brand by making you logo bigger. Maybe you have heard of brand marketing and know the importance of […]

Top Marketing Terms Every New Orleans Business Owner Should Know

What are the top marketing terms every New Orleans business owner should know? The design process uses an entirely different lexicon than many other fields, which can cause confusion if you aren’t familiar with the common terminology of our industry. To help you attain a general understanding of the terms used in the design industry, […]

Why Change a Good Brand?

Leading up to the re-brand of our company this year, several people told me that they liked the old identity and they loved the old web site, so why would I want to change something that was successful? I shared my reasons for updating the Design the Planet brand with them, and I’d like to […]