The Cultural Shift from Affluence to Influence Marketing
Addressing The Cultural Shift from Affluence to Influence Marketing For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model is rooted in marketers having the financial power, status, and exclusivity necessary to buy the right to reach a desired targeted group of consumers. Glamorous affluent brands dominated […]
Mobilegeddon: Will Google’s New Mobile-First Algorithm Leave Small B2B Companies Behind?
Are you lagging when it comes to adapting your website for the mobile phone…it’s time to modernize, and fast. Don’t be left behind with Google’s Mobile-First index.
Social Media Campaigns: The Future
The champions of advertising in 2018 are utilizing social media channels as invaluable platforms of consumer connection, and realizing the potential reach that each digital campaign actually holds.
The Importance of Clarifying Your Message
The brains of human beings are fighting a war against an enemy that is both invisible and inherently unbeatable. This enemy? Information. Tons of it. As marketers, all this leads us to one vital conclusion when it comes to branding: CLARIFY YOUR MESSAGE!
The “Post-Cool” Dilemma
Simplicity, authenticity, naturalness and earnestness… How can small B2B organizations thrive in a culture that favors mass-production? Have you heard about the “post-cool” movement? It’s been around for a while, but you wouldn’t know it because mega-corps have been buying it up almost as quickly as companies can come online to serve it. The “post-cool” […]
Do you know about Drone Rules & Regulations?
As a business owner I, like you, am enthused by the new capabilities drones provide. We can take our images to a “new level” and the expense of aerial photography, in many ways, has become affordable. Aerial pictures, videos, and landscape shots all from one brilliant machine that we can control. So it was only […]
Importance of Content Marketing
If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you’ve been reading and hearing all about how online content is king. All this hub-bub should have you very concerned about who’s handling your content marketing efforts such as writing content for your website (which now needs constant refreshing to maintain its […]
An American Design Team in Paris.
I remember the first time I told a client that we were taking our whole team to Paris in May. “How extravagant,” she said. A company-paid vacation.” I could see why she might think that, but the trip really was designed to be so much more than a perk. Yes, it was a way to […]
DTP Interns Share Their Story
Rocio & Steven, DTP’s 2017 interns, share their story about what it was like to work in a real creative agency environment.