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Sales, Marketing, & Buyer Personas: The Trifecta of Optimal Brand Delivery

As a team member at Design the Planet, an award-winning brand marketing and design firm that specializes in building and improving franchise and multi-location brands, I help guide our clients through fleshing out their ideal buyer personas as an integral piece of the overall process of effectively connecting with their target audience. Building your buyer […]

Things To Think Through BEFORE Deciding to Franchise (Part One)

Think your business has what it takes to make it as a successful franchise? Not so fast! First, make sure that you have thoroughly covered all of the items on this list: ·       You need a good business concept. Essentially, your franchise concept needs to be unique, interesting, and possess long-term potential. Your concept needs to […]

Trash or Treasure= FREE Advertising!

Here at Design the Planet, we do not advocate littering in any form; however, your trash has potential as being your own brand ambassador! Think about what a packaging-driven world we live in: from the tags on our clothes to the bags we carry our goods in down to the napkins we toss on our […]

Creating or Rebranding a Franchise’s Visual Brand Identity

Through over 15 years of experience building and improving brand identities, our team has developed a set of specific guidelines and processes that are a must when creating a visual identity. Read on to learn a few of the important lessons we learned the old-fashioned (read: hard) way.  Make it relevant, not just consistent. A […]

100% Improvement On Franchise Brand Delivery

Recently, I listened to a webinar that reviewed a 2013 QSR Performance Study which profiled and compared the speed, accuracy, quality, and consistency (cleanliness, speaker sound, etc.) of five drive-through QSRs. The judges visited over 1,000 fast food locations for the purpose of the project – talk about a lot of chicken tenders and burgers! […]

Dream. Brand. Evolve.

The tagline at Design the Planet is DREAM. BRAND. EVOLVE. and no matter what your personal business model is, we have found these three words to be a mantra for branding success. Whether you are a business start-up or an established company, moving to the next level – and there is always a next level […]

From the Inside Out: The Key To Rocketing Your Brand To New Heights

The most ironic thing about being brand marketers is how difficult it is for us to find the time to focus on our own business when our day-to-day job is developing successful brands for our core partners. However, we believe in the importance of leading by example, and we know that to work with the […]

We’re Looking For Core Partners-Who Are You Looking For?

As a brand marketing firm that caters to franchises and multi-locations, we place a very high value on differentiation and creating a unique brand culture that sets a company apart and consistently reflects their values and personality in everything that they do. This way of thinking is how we’ve come to realize that the “client” […]