Bite Size Marketing Tips You Can Eat With a Spoon : Social Media (Part 2)
1. Take photos of people! Share photos of people! It sounds so simple, but too many times companies show an empty office or location. We are human, and that means we want to see other people on “social” media. Not only that, but prospects and clients want to see you and your people on the […]
Bite Size Marketing Tips You Can Eat With a Spoon : Social Media (Part 1)
1. Research and plan the timing of your post. It doesn’t matter what social media platform you are using, you should post when more users are online and actively checking their feeds. Here’s two Great Examples: Facebook: according to FB stats, most people check Facebook in the 7:30pm-9pm range (however, there is a notable increase […]
Is Your Organization’s Identity like David Beckham or Johnny Depp?
All companies have identities that age, but what I like to consider is how that identity will age. The David Beckham brand and look always stays the same, while the iconic Johnny Depp rebrands per movie (per the character). If David Beckham was an identity package, he would be the one that slowly transformations over […]
Newsletters: the Brand-marketing tool that lingers!
The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do was recommend the right mix of marketing channels (which only consisted of about 5 for most companies), sell decision makers on the budget, develop the creative, and then track the […]
The 3 Big B2B Marketing Mistakes, and how not to make them
And no … Having your CEO’s name on the Ashley Madison list is not one of them. Over the last 17 years, we’ve worked with plenty B-to-B companies on their marketing planning and implementation. B-to-B companies have always been our specialty, and even though there are many categories we no longer serve, we really enjoy […]
The Importance of Uniforms In Branding a Franchise
There are many things a franchise or multi-location business can do to create that sense of consistency and seamless brand delivery so important for a customer base which, in some cases, have an national or even an international presence. One of the ways to create that consistency is the company uniform; more than just a […]
How to get your web site to “pull its own weight”!
Generating Interest and Business with Your Website. Even if you aren’t in the website biz, or haven’t been paying much attention to modern website design, the benefits of a GREAT website will boggle your mind. Even small to medium sized businesses in Louisiana can, and should, have a website that “pulls its own weight.” […]
Basics on B2B Social Media: Maximizing the Investment
Since you now know what your social media company won’t tell you, let’s dig in to the basics of Social Media for Business-to-Business companies. This short article will help you start to decide if you will be doing the social media yourself (internally) or if you need to contact the pros. WHY you should be […]
What Isn’t Your B2B Social Media Company telling you?
No matter if you are in New Orleans, Baton Rouge, Mandeville or Slidell, Louisiana, this is what you may not know about B2B Social Media. For business, Social Media marketing has long been the domain of companies focused on the consumer. Business-to-Business (B2B for this article) companies have largely either ignored this marketing medium, or […]