Crafting more than your unique story...
Bespoke Brand Identity Design
Imagine your brand as a living, breathing entity—complete with personality, voice, and style. Brand Identity Design is about capturing all those elements and weaving them into a cohesive visual language that inspires loyalty, recognition, and excitement. At Design the Planet, we take pride in creating powerful brand identities that resonate with your audience, from the funky streets of New Orleans to the thriving business hubs of Metairie and Baton Rouge.
What Is Brand Identity Design?
Brand Identity Design moves beyond just a logo to encompass the full scope of how your brand communicates visually. It includes consistent color palettes, typography, imagery, patterns, and even tone of voice. The moment someone encounters your brand—on a billboard, social post, or product label—they should instantly sense your company’s character and values. That’s the magic of a well-designed brand identity.
Yes, your logo is a central piece of this equation—arguably the most recognizable element—but a true brand identity goes further. It’s the complete package that glues all your touchpoints together, ensuring your business always shows up polished and purposeful.
Related Topics:
Our team is proud to be part of the evolution of some of Louisiana’s most iconic brands:
And many more businesses across LA.
Why Is Brand Identity Design Important?
In a world overflowing with advertising and digital content, it takes something special to cut through the noise. That’s where brand identity design becomes critical:
Our team works with businesses in diverse sectors including:
Recognition and Memorability
A cohesive visual system helps people remember you. When a prospect sees your brand in Metairie or across social media, they know it’s you.
Consistency and Trust
Presenting a unified look and feel—across website design, packaging, and marketing—builds credibility and trust.
Differentiation
Stand out from your competition. Show the world that your company is fresh, authentic, and worth paying attention to.
Emotional Connection
People connect with stories, colors, and the intangible sparks that make your brand memorable.
Our Approach to Brand Identity Design
At Design the Planet, we’ve honed our brand-building skills over 26+ years, serving the dynamic landscapes of Baton Rouge, New Orleans, and beyond. Our approach involves:
01
Discovery and Strategy:
We dig into your business goals, audience profiles, and competition. This strategic phase sets the foundation for a brand identity that truly represents your vision.
02
Logo and Visual Elements:
We develop or refine your logo, color palette, typography, and graphic elements. Every piece aligns with your brand ethos.
03
Consistency Guidelines:
Clear brand style guidelines ensure your team, vendors, and partners use your visuals correctly—every time.
04
Real-World Testing:
Seeing how your new brand identity performs in website design, packaging, and social posts. We make tweaks to keep it all cohesive.
05
Launch and Evolve:
Once your identity is ready, we help you launch it effectively. Over time, we refine as your business grows, ensuring your look remains relevant and powerful.
Beyond the Logo: Building a Lifestyle
Brand identity design can feel aspirational, but it’s grounded in tangible, measurable results. When audiences connect emotionally with your brand, they become loyal customers, advocates, and ambassadors who share your story. We think that’s downright magical.
At Design the Planet, we often say we’re in the business of turning “just another company” into a movement, an experience, a lifestyle. Good design might grab attention, but a strong brand identity keeps people coming back. That’s the secret sauce for building a following that stretches from Louisiana to the world.
Ready to Transform Your Brand?
Contact us to talk about your brand identity dreams. Our team in New Orleans is ready to collaborate, innovate, and create a design system as unique as your company.
The Result: A Cohesive Brand That Inspires
Imagine strolling through a trade show in Baton Rouge, spotting a booth with colors and graphics that you immediately recognize from a web ad you saw last night. That’s no coincidence—it’s the power of consistent branding in action. It helps your business make waves, whether you’re catching eyes locally in Metairie or branching into new markets.
Curious how it all works together? Request a brand identity consultation and let’s map out your next big move.
What People Say About Us
Don’t just take our word for it! Hear from our happy customers who have experienced our products and services firsthand. Their feedback speaks for itself!
We Design for Louisiana Businesses and Beyond
We’ve been around long enough to appreciate the funky soul of New Orleans and the energetic bustle of Baton Rouge. Our brand identity design reflects that spirit—ambitious, fearless, and deeply connected to the culture that shapes our clients. We invite you to join the Design the Planet family and see how a sharper, stronger brand identity can fuel your success.
In a saturated market, authenticity stands out. Let’s craft a brand identity that captures your personality, tells your story, and sets you leagues apart from everyone else. Because when your brand identity design is on point, your business doesn’t just blend in—it takes center stage.
