What is Marketing Collateral Design?
Marketing collateral design isn’t just a pretty after‑thought, it’s the brand rocket that propels your business into orbit.
Why Marketing Collateral Design Is the Rocket Fuel Your Brand Needs
Too many companies treat collateral like a side project—grab a quick template, print a few pieces, call it a day. But truly effective collateral is strategic, planned, and designed to deliver ROI. Design the Planet has spent 26+ years helping Louisiana brands craft collateral that shouts their story from the rooftops—and the results are out of this world.
(Here’s a little secret most folks don’t know; even the tiniest leave‑behind card can generate measurable revenue when it’s part of a larger marketing constellation.)
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Graphic Design Services That Go Beyond Expectations
We provide one of the most comprehensive lists of design services you’ll find at a single firm. Whether you need a new logo, fresh marketing collateral, or dynamic event graphics, we deliver:
Business Cards
Letterhead
Envelopes
Brochures
Product Catalogs
Rack Cards
Sell Sheets
Case Study Sheets
Presentation Folders
Postcards
Direct‑Mail Packages
Trade Show Banners
Table‑top Displays
PowerPoint / Keynote Decks
Infographics
Annual Reports
White Papers
Email Templates
Social Media Graphics
Promotional Flyers
Vehicle Wraps
Packaging Inserts
Event Invitations
Signage Systems
Stickers & Decals
These 25 pieces form the backbone of a stellar marketing toolkit. Each one—when created by an expert designer—reinforces your brand promise and keeps your business top‑of‑mind.
The Top 5 Must‑Have Pieces (and Why They Matter)
Business Card
Small but mighty, a quality business card is a handshake in paper form. It conveys trust, professionalism, and instant recognition. In New Orleans we like to say it’s your “beignet in the morning”—simple, memorable, and irresistible.
Brochure
A tri‑fold or gate‑fold brochure offers a compact galaxy of information. It guides prospects through your company story, services, and value. A great brochure blends engaging copy with strategic design to create a mini sales pitch you can hand out anywhere.
Presentation Deck
Whether you’re pitching investors or leading a lunch‑and‑learn, a sharp slide deck can make or break the meeting. Our designers focus on clear hierarchy, branded visuals, and storytelling flow so your message lands like a Saturn V.
Trade Show Banner
At crowded expos, bold branding is your neon sign. A high‑impact banner draws foot traffic, sparks conversations, and drives leads. Done right, it pays for itself in one event.
Email Template
Digital collateral counts, too. A branded email template keeps your outreach consistent and recognizable. With smart marketing automation, you’ll see higher open rates and click‑throughs—meaning real dollars back to the business.
Our team is proud to be part of the evolution of some of Louisiana’s most iconic brands:
And many more businesses across LA.
Two Things Most People Don’t Know
Collateral Affects SEO
Consistent offline branding signals online authority. Google values cohesive brand presence across channels.
Print Still Converts
Despite our digital world, high‑quality printed collateral often delivers higher response rates than some online ads, especially for local Louisiana audiences.
Our Collaborative Design Process
01
Discovery
We dig into your brand DNA, target audience, and marketing goals.
02
Concept Development
Our senior designer team sketches ideas that align with your existing logo and web design.
03
Refinement
Together we fine‑tune layout, imagery, and copy until the collateral sings “laissez les bon temps rouler!”
04
Production Ready
Final files are pre‑flighted for flawless print or optimized for digital distribution.
Throughout, our designers keep an eye on ROI, ensuring each piece supports lead generation, sales, or retention. We believe every dollar spent on collateral should come back with friends.
Industry Spotlights
- Healthcare – Patient brochures and info‑graphics that build trust and clarity.
- Construction – Rugged catalogs, job‑site signage, and vehicle wraps that turn heads on every highway.
- Hospitality – Menu systems, event flyers, and hotel welcome packets that capture that New Orleans joie de vivre.
The ROI of Quality Collateral
- Increases brand recall by up to 80%
- Shortens sales cycles because prospects “get” your brand faster
- Boosts perceived business value—allowing premium pricing
Investing in professional design isn’t an expense; it’s a revenue engine.
What People Say About Us
Don’t just take our word for it! Hear from our happy customers who have experienced our products and services firsthand. Their feedback speaks for itself!
Ready to Blast Off?
Schedule a free branding chat and see how Design the Planet can elevate your collateral into the stratosphere.
Why Choose Design the Planet?
When your marketing materials travel the galaxy of trade shows, sales calls, and digital campaigns, they should sparkle like a supernova. Let’s build collateral that’s truly cosmic.
Ready to put your business on a new trajectory?
Contact Design the Planet today and let’s launch something iconic!
