What is Trade Show Display Design?

Superior graphics and smart layout showcase your products, and inspire conversations that turn into deals.

Trade Show Display Design

Why Trade Show Displays Matter

When you step onto the floor at trade shows, you have seconds to capture attention. The design of your booth, the graphics on your banners, and the clarity of your message can make or break your investment. Adrienne Folse, founder of Design the Planet, built her career creating immersive booth environments long before launching our agency. Today, her passion for trade show display design drives every project we craft for Louisiana (LA) brands and beyond.
A great booth isn’t just hardware—it’s a three‑dimensional expression of your brand identity. Superior graphics and smart layout guide attendees through your story, showcase products, and inspire conversations that turn into deals. Whether you’re exhibiting at the Ernest N. Morial Convention Center in New Orleans, the Baton Rouge River Center, or the Cajundome Convention Center in Lafayette, your design must stand out among hundreds of competitors.
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Types of Displays We Design

01

Island Booths

360° designs with towering backdrops and hanging signs.

02

Inline Booths

Compact 10×20 spaces with modular exhibit graphics and product kiosks.

03

Pop‑Up Banners

 Lightweight banners that set up in minutes and deliver instant branding.

04

Fabric Backdrops

Seamless tension‑fabric graphics for wrinkle‑free visuals.

05

Tabletop Displays

Portable solutions for smaller trade shows or job fairs.

06

Digital Kiosks

Interactive screens integrated with custom event graphics.

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Key Graphics for a Memorable Booth

Backdrops

Large‑format graphics that anchor your space and broadcast your message from afar.

Header Panels

Overhead exhibit graphics that guide sightlines and reinforce branding.

Product Panels

Custom graphics focused on benefits, specs, and proof points.

Call‑Out Banners

Vertical banners that highlight promos or giveaways.

Floor Decals

Wayfinding graphics that draw attendees right into your booth.

Our team is proud to be part of the evolution of some of Louisiana’s most iconic brands:

Mignon Faget logo
Pat Obrien's logo
Milnor logo
lucys logo copy
lsu logo copy
George Rodrigue Studios logo

And many more businesses across LA.

Designing for the “Right” Attention

Our designers balance bold color with negative space so your message shines. We leverage large imagery to stop traffic, then layer concise copy and identity icons for instant context. Remember: crowded visuals confuse; clean design converts. We also ensure your graphics are readable from multiple distances—20 feet, 10 feet, and 5 feet—to guide visitors deeper into conversation.

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“Good design is good business.” – Thomas Watson Jr.

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Beyond the Booth: Banners for Everyday Impact

Roll‑up banners aren’t limited to trade shows. Use them in your lobby, at chamber breakfasts, or during sales presentations. Pair a banner with a polished slide deck, and you’ve got a branding one‑two punch that keeps your message top of mind long after the projector turns off. Internal Marketing matters too: placing motivational event graphics in hallways boosts employee pride and reinforces company identity every day.

The Power of Cohesive Messaging

Your graphics must speak the same language—from booth backdrops to handout cards. Consistent typography, color, and logo placement strengthen recall. We craft exhibit graphics that weave a single message through every touchpoint, so prospects recognize your brand instantly.

Our Proven Design Process

01

Discovery 

Define goals, audience, and messaging priorities.

02

Concept Sketches 

Our designer team explores layout, graphics, and flow.

03

Refinement 

We adjust designs for traffic patterns and sightlines.

04

Production Files 

Final graphics delivered press‑ready, color‑calibrated, and on spec.

05

Show Support 

Need last‑minute banners? We manage rush prints with local partners.

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Adrienne's Do’s and Don’ts for Great Trade Shows:

Do 

keep copy short; let graphics do the talking.

Do 

use large icons to simplify data.

Don't

crowd your booth with too many props; people need space.

Don't

rely on small text—it gets lost in big halls.

Measuring Success & ROI

When design drives clear messaging, you attract qualified leads faster. Tracking scans, sign‑ups, and follow‑up meetings proves your exhibit graphics are working. Our clients often see a 30 % lift in lead quality after upgrading booth graphics and banners.

Internal Marketing with Banners & Backdrops

Inside your office, portable banners and wall backdrops reinforce culture and mission. Employees see the message daily—helping everyone stay focused on goals. A booth backdrop repurposed for quarterly meetings keeps the brand energy alive; it’s smarter then ordering new prints each time.

Why Choose Design the Planet

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We help businesses grow by blending creativity with functionality. Here’s why our clients choose us

Experienced

Adrienne’s decades of design expertise ensure every detail shines.

Custom

No cookie‑cutter templates—only tailored graphics that match your identity.

Full‑Service

From exhibit graphics to supporting slide decks and handouts, we handle it all.

Our team collaborates with top Louisiana printers for flawless color, durable fabrics, and quick turnaround. Whether you’re prepping for a massive expo or a small community fair, we scale designs to fit.

Ready to Make Your Next Event Memorable?

Need designs that attract the right crowd at your next trade shows? Reach out today—our designer squad is eager to elevate your branding with standout event graphics.
Let’s turn your booth into the main attraction; contact us now and start your journey to show‑floor stardom.
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What People Say About Us

Don’t just take our word for it! Hear from our happy customers who have experienced our products and services firsthand. Their feedback speaks for itself!
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Hector Eduardo
March 11, 2025
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Been hearing about Design the Planet being the top woman owned business in New Orleans, and they lived up to the hype! Got excellent results for the money. The website they designed brings in actual leads, not just traffic.
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Joel Acupe
March 10, 2025
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As a business owner in Baton Rouge, finding the right digital partner was crucial. Design the Planet's website maintenance packages have been a lifesaver. They're responsive, professional, and their attention to detail is remarkable. What sets them apart is their understanding of our local market - truly the Best Local Team you could ask for.
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Marie Tayson
February 18, 2025
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Ngl took me forever to find the right agency but these guys are the real deal! best web designer hands down. Fixed all the problems my last developer left behind and now my site actually works on mobile lol
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Rashed Collins
February 17, 2025
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Finally found the best website company in Louisiana! My old site was a mess, but Design the Planet turned it into something I'm actually proud to show my customers. I thought our old site was ready to be trashed, but they had a look at it and said we would really just make improvements. It took a few months, but wow. They really get what local businesses need.
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Amber Connor
February 14, 2025
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Been working with Design the Planet for our social media needs since 2019 and wow, what a game-changer! Their excellent social media management has completely transformed our online presence. We're getting 3x more engagement than before. Worth every penny - not cheap but really good is an understatement. Special shoutout to Adrienne and her team for always being on top of our campaigns!
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tara kline
January 20, 2025
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Fantastic team to work with! Thanks for the terrific results! Their website and social media design are the best!!
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Sean Bahr
January 8, 2025
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Professional and experienced. These guys know what they’re doing and have been doing it forever!
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Kerry W. Kirby
June 3, 2024
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I have worked with Adrienne and her team for decades, they have made countess logos, graphics, tradeshow booth designs, and a lot more. They are the perfect blend of creativity and professionalism and work hard to execute our vision. Their expertise has had a profound impact on our brand's image and success. Design the Planet is a first-class digital agency that delivers outstanding results - they are our go-to source. Our long relationship should speak volumes – they are simply the best.
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Rohan Walvekar
June 2, 2024
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I have had the pleasure of working with Adrienne and her team on a website redesign project. They were very accommodative, professional, and did an amazing job with our Department website. Highly recommend Design The Planet team.