What is Trade Show Display Design?
Superior graphics and smart layout showcase your products, and inspire conversations that turn into deals.
Why Trade Show Displays Matter
A great booth isn’t just hardware—it’s a three‑dimensional expression of your brand identity. Superior graphics and smart layout guide attendees through your story, showcase products, and inspire conversations that turn into deals. Whether you’re exhibiting at the Ernest N. Morial Convention Center in New Orleans, the Baton Rouge River Center, or the Cajundome Convention Center in Lafayette, your design must stand out among hundreds of competitors.
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Types of Displays We Design
01
Island Booths
360° designs with towering backdrops and hanging signs.
02
Inline Booths
Compact 10×20 spaces with modular exhibit graphics and product kiosks.
03
Pop‑Up Banners
Lightweight banners that set up in minutes and deliver instant branding.
04
Fabric Backdrops
Seamless tension‑fabric graphics for wrinkle‑free visuals.
05
Tabletop Displays
Portable solutions for smaller trade shows or job fairs.
06
Digital Kiosks
Interactive screens integrated with custom event graphics.
Key Graphics for a Memorable Booth
Backdrops
Large‑format graphics that anchor your space and broadcast your message from afar.
Header Panels
Overhead exhibit graphics that guide sightlines and reinforce branding.
Product Panels
Custom graphics focused on benefits, specs, and proof points.
Call‑Out Banners
Vertical banners that highlight promos or giveaways.
Floor Decals
Wayfinding graphics that draw attendees right into your booth.
Our team is proud to be part of the evolution of some of Louisiana’s most iconic brands:
And many more businesses across LA.
Designing for the “Right” Attention
Our designers balance bold color with negative space so your message shines. We leverage large imagery to stop traffic, then layer concise copy and identity icons for instant context. Remember: crowded visuals confuse; clean design converts. We also ensure your graphics are readable from multiple distances—20 feet, 10 feet, and 5 feet—to guide visitors deeper into conversation.
“Good design is good business.” – Thomas Watson Jr.
Beyond the Booth: Banners for Everyday Impact
Roll‑up banners aren’t limited to trade shows. Use them in your lobby, at chamber breakfasts, or during sales presentations. Pair a banner with a polished slide deck, and you’ve got a branding one‑two punch that keeps your message top of mind long after the projector turns off. Internal Marketing matters too: placing motivational event graphics in hallways boosts employee pride and reinforces company identity every day.
The Power of Cohesive Messaging
Your graphics must speak the same language—from booth backdrops to handout cards. Consistent typography, color, and logo placement strengthen recall. We craft exhibit graphics that weave a single message through every touchpoint, so prospects recognize your brand instantly.
Our Proven Design Process
01
Discovery
Define goals, audience, and messaging priorities.
02
Concept Sketches
Our designer team explores layout, graphics, and flow.
03
Refinement
We adjust designs for traffic patterns and sightlines.
04
Production Files
Final graphics delivered press‑ready, color‑calibrated, and on spec.
05
Show Support
Need last‑minute banners? We manage rush prints with local partners.
Adrienne's Do’s and Don’ts for Great Trade Shows:
Do
keep copy short; let graphics do the talking.
Do
use large icons to simplify data.
Don't
crowd your booth with too many props; people need space.
Don't
rely on small text—it gets lost in big halls.
Measuring Success & ROI
When design drives clear messaging, you attract qualified leads faster. Tracking scans, sign‑ups, and follow‑up meetings proves your exhibit graphics are working. Our clients often see a 30 % lift in lead quality after upgrading booth graphics and banners.
Internal Marketing with Banners & Backdrops
Inside your office, portable banners and wall backdrops reinforce culture and mission. Employees see the message daily—helping everyone stay focused on goals. A booth backdrop repurposed for quarterly meetings keeps the brand energy alive; it’s smarter then ordering new prints each time.
Why Choose Design the Planet
Experienced
Adrienne’s decades of design expertise ensure every detail shines.
Custom
No cookie‑cutter templates—only tailored graphics that match your identity.
Full‑Service
From exhibit graphics to supporting slide decks and handouts, we handle it all.
Our team collaborates with top Louisiana printers for flawless color, durable fabrics, and quick turnaround. Whether you’re prepping for a massive expo or a small community fair, we scale designs to fit.
Ready to Make Your Next Event Memorable?
Let’s turn your booth into the main attraction; contact us now and start your journey to show‑floor stardom.
