What is Custom Illustration?
Illustration imbues your brand materials with personality and helps solidify who you are in the eyes of consumers.
Illustration Services: Crafting a Memorable Brand Identity with Custom Graphics
Illustration imbues your brand materials with personality and helps solidify who you are in the eyes of consumers.
At Design the Planet, our illustration services, delivered by an experienced creative team, are all about bringing your brand’s personality to life. In a world flooded with content, custom illustrations serve as the differentiating element that makes your business stand out. A well-crafted illustration can turn heads, tell stories, and transform your brand identity from ordinary to memorable at first glance. Whether you need an iconic new logo, a friendly mascot character, or engaging graphics for your marketing, our experienced team of creative designers is ready to draw your ideas into reality.
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Our team is proud to be part of the evolution of some of Louisiana’s most iconic brands:
And many more businesses across LA.
The Power of Illustration in Branding
In today’s visually-driven market, illustration is a powerful tool in branding and marketing. Humans are wired to respond to visuals—people often remember pictures and graphics far longer than text. By incorporating custom illustrations into your branding, you create memorable visuals that tell your story at a glance. An original illustration style also becomes a signature part of your brand identity, making your company instantly recognizable and differentiating you from competitors.
Unlike generic stock images, illustrations are crafted specifically for your brand, which means they can convey exactly what you need. Whether used on your website, in social media posts, or across print campaigns, well-designed graphics with a focused message ensure your audience understands and remembers your content. From simplifying complex ideas to adding a touch of personality, illustrations make your marketing more engaging.
For businesses, custom illustration offers several key benefits:
Our team works with businesses in diverse sectors including:
Differentiation:
Custom visuals give you a unique style that competitors can’t copy. Your visuals become a unique signature of your brand, helping you stand out in the market.
Memorability:
People remember imagery far better than words. Eye-catching visuals create lasting impressions of your brand, increasing recall and recognition whenever customers see your logo or graphics.
Clarity: Illustrations
(like infographics) can simplify complex information into clear visuals. A well-designed graphic can communicate data or processes at a glance, making it easier for your audience to grasp your message.
Emotional Connection:
Mascots and personified brand characters give your company a friendly, relatable face. An illustrated character can evoke emotion and storytelling in ways a static logo cannot, making your brand more human and relatable.
Consistency & Versatility:
Custom illustration ensures a consistent look and feel across all your materials, reinforcing your brand identity everywhere it appears. Plus, illustrations are versatile – you can use the same icons on your website, product packaging, advertisements, and more, adapting them to any medium without losing impact. This unified approach keeps your branding professional.
In short, investing in professional illustration (and even icon design) from an experienced team is a strategic move that yields rich branding rewards — helping your business communicate clearly, stand out from the crowd, and connect with customers on a deeper level.
We combine strategy with creativity
— always guided by what your business needs to achieve.
“Graphic design is the silent ambassador of your brand.” – Paul Rand
“People ignore design that ignores people.” – Frank Chimero
Our team takes these philosophies to heart. Your visuals have a voice, and we make sure it speaks clearly, consistently, and powerfully.
Illustration Services for Every Need: Logos, Icons, Infographics, Mascots & More
No single visual style is one-size-fits-all. Our team works closely with you to provide the right kind of illustration for your project and audience. We offer a range of illustration services to suit different needs and purposes. Here are some of the types of illustration we excel at:
- Logo Illustration & Brand Marks: We create custom logos that blend illustration and graphic design to perfectly represent your brand. Whether you need a clean, modern logo or an artistic emblem, we design graphics that make a strong statement and anchor your brand.
- Mascot & Character Design: We develop mascots as personified brand identities that make your company more relatable. From friendly animals to fictional spokespeople, an illustrated mascot becomes the face of your company—an engaging character that embodies your values and delights your audience.
- Icon Design & Custom Icon Sets: We design custom icons and icon sets for websites, apps, and print materials, ensuring each icon aligns with your brand style. These graphic icons help communicate ideas at a glance, improving usability and adding visual consistency to your content.
- Infographics & Data Visualization: When you have data or processes to explain, an infographic is the perfect solution. We transform information and numbers into engaging infographics and data graphics that people can easily understand. Our infographics combine compelling visuals with clear, focused design, turning dry data into rich visual stories that grab attention.
- Branded Marketing Illustrations: We also create a variety of other branded graphics and icons. This includes custom artwork for product packaging, social media content, posters, event materials, and more. Whatever the medium, we ensure the artwork stays on-brand, focused on your message, and memorable to your audience.
Building a Memorable Brand Identity with Illustration
A consistent illustration style becomes part of your brand’s visual identity guidelines, just like your logo, fonts, and color palette. It creates a cohesive experience across your website, packaging, advertisements, and more – from the smallest icon to the largest billboard – so customers immediately recognize your content. This visual consistency not only looks professional but also makes your brand trustworthy. And while competitors might rely on generic graphics or stock art, your unique illustrated style is a differentiating signature that belongs only to you.
Choosing the Right Illustration Style for the Right Purpose
For example, a tech startup might prefer a sleek, modern look – simple icons and clean infographics that convey innovation in a focused way. In retail, a more artistic or whimsical illustration style can create an inviting, friendly vibe for a boutique shop. Food and beverage brands often benefit from fun, appetizing visuals – perhaps playful imagery or colorful hand-drawn scenes that make customers hungry and personify the brand’s flavor.
The purpose of your project matters too. An educational infographic will have a different feel than a playful social media graphic. Each experienced designer can adapt from playful cartoons to technical diagrams, ensuring the visuals strike the right tone. We make sure every style we use enhances your message and resonates with your audience.
Why Choose Design the Planet for Illustration
Design the Planet brings together an experienced designer and illustrator team that knows how to translate ideas into impactful visuals. We’ve been doing this for over 25 years (our agency was founded in 1998), so our team has truly seen and drawn it all.
Each designer on our team is an artist and a problem-solver, often wearing multiple hats – as a graphic designer, illustrator, and strategist rolled into one. We ensure that every illustration we create is not only creative but also strategic. Our Chief Creative Director, Adrienne Folse, is an experienced, award-winning designer and design visionary who leads the team with a passion for storytelling and an eye for detail.
For us, it isn’t just about making things look pretty – it’s about achieving your business goals. We take a client-focused, collaborative approach. That means one of our lead designers works closely with you to understand your brand story and what you want to accomplish. Your dedicated designer – project manager – will guide you through each step of the process. Armed with that insight, we brainstorm and sketch until we develop graphics that will engage your audience and strengthen your brand identity. Throughout the process, we stay focused on your objectives, ensuring the final design not only looks amazing but also works hard for your business.
Over the years, every experienced designer on our team has taken pride in tackling projects of all sizes – from beloved local New Orleans businesses to national brands – across industries like tech, retail, food and more, adapting to each sector’s unique vibe. When you work with Design the Planet, you get an experienced and dedicated creative partner who is as invested in your brand’s success as you are.
“Great illustration is where strategy meets imagination. It’s about making the intangible tangible – turning brand values into visual stories that become truly memorable.“
– Adrienne Folse, Chief Creative Director
Adrienne’s words are at the heart of our philosophy. We believe in balancing imagination with purpose in every project, so you get creative solutions that both look incredible and serve your business.
For our team, being a designer means more than just making art. The designer’s eye for detail, the designer’s creative flair, and strategic thinking all come together in every project.
Illustration Showcase: Logos & Mascots
We’re proud of the illustration work we’ve done for a variety of clients. Here are a few examples of logos and mascots we’ve created to help brands tell their story:
Superior Energy
Our experienced team designed a, dynamic book illustrations for senior leadership. The new visual style gives this tech-forward energy company a distinctive look in their industry.
Laughing Buddha Nursery
Our experienced illustrators created a cheerful Buddha logo that personified their friendly, eco-conscious brand. This figure brings the garden center’s identity to life and makes an instant connection with customers.
Pat O’Brien’s
For this iconic New Orleans bar, our experienced designer illustrated signature graphic elements like their famous Hurricane cocktail to refresh their marketing materials. Our custom art captured the spirit of this legendary establishment while preserving its historic charm.
Explore Our Design Portfolio
Like what you see? This is just the beginning of what great design can do for your brand. We have a rich portfolio of illustration and graphic design projects across tech, retail, food, and more. Visit our portfolio page to discover more engaging infographics, clever icon designs and icon sets, and charismatic brand characters we’ve crafted for clients, and see our illustration services in action. Our experienced creative team is ready to bring your vision to life. Each project is led by a dedicated designer from start to finish. Let our work speak for itself and inspire your brand’s next big design idea!
