What Does a Website Design Company Do?
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Why Does Your Business Need Custom Website Design?
With a custom design, you control every aspect of the site’s look, feel, and functionality. This means we can tailor the user experience to your customers and your offerings. Have a real estate firm needing MLS integration? A law practice that must convey trust and professionalism? A general contractor showcasing project galleries? Custom web development allows us to build the exact features and designs you need for your industry – and make them easy for your visitors to use. Plus, custom sites are built to be scalable, so as your company grows, your website can grow and adapt with you.
Perhaps most importantly, a custom website is optimized for performance and search visibility from the ground up. Search engine optimization (SEO) is not an afterthought in our process – it’s baked in from the very beginning. We hand-code clean, efficient site architectures that load fast and meet Google’s modern standards. This gives you a solid foundation to rank higher in search results and attract more qualified traffic. (After all, a beautiful website means little if no one can find it!) In the words of Microsoft’s Bill Gates, “If your business is not on the Internet, then your business will be out of business.” An investment in a great website is an investment in the long-term success of your business. For all these reasons, Design the Planet specializes in creating high-impact custom websites for businesses in Metairie and beyond.
What Does a Custom Website Design Agency Do?
Design the Planet is not just another digital marketing agency – we’re the architects of your brand’s online success. As a full-service Metairie, Louisiana-based web design agency, we handle everything needed to plan, create, and launch a successful website for your business. Our qualified team covers every aspect of the project from initial strategy to long-term maintenance and support…
In short, a custom website design agency like Design the Planet handles all the services needed – web design, web development, SEO, content, web hosting, website maintenance, and more. We take the headache out of building and managing your web presence so you can focus on running your company. When you partner with us, you gain a team that’s invested in your long-term success. And remember, we never reuse templates – all our designs are custom-made for each client, giving you a truly unique site every time.
Strategic Planning
We start by learning about your business, your competition, and your goals. We identify what makes your brand unique (your differentiators) and how to highlight that in your website. This strategy guides all our design and content decisions, ensuring your site isn’t just pretty but also purposeful. We work closely with you throughout this discovery phase to ensure we fully understand your needs and vision.
Custom Design & UX
Next, our talented designers create custom designs aligned with your brand identity. No templates here, period. We design intuitive layouts with user-friendly navigation, so visitors can easily find what they’re looking for. Good web design is about both beauty and function – every element from colors and imagery to menu structure is thoughtfully crafted. The result? A one-of-a-kind website design that engages users and keeps them on your site.
SEO & Content Optimization
A major part of our agency service is integrating search engine optimization right into the build. We perform on-page SEO by optimizing page titles, meta descriptions, headings, and images with target keywords (like Metairie, LA, etc.) relevant to your target audience. Our team can also assist with content writing to ensure your messaging is clear, compelling, and optimized for search visibility. Quality content combined with solid SEO helps your new website attract qualified visitors and rank above your competition in search engine results. We like to say that a Design the Planet site is built to be search engine friendly from day one.
Maintenance & Support:
Our job doesn’t end at launch. Unlike some agencies that vanish after the site goes live, Design the Planet remains your partner. We offer ongoing website maintenance, updates, and support services to keep your site secure and up-to-date. Need to add new content or features down the line? Facing a technical hiccup? Our team is just a phone call or email away. We can also manage your web hosting or work with your preferred host to ensure your site stays fast and online 24/7. With our reliable post-launch support, you’ll never feel stranded.
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Top 5 Reasons to Invest in a Custom Website Design for Your Metairie Business
Building a custom website is a bigger investment than using a quick DIY builder or a generic template – but the returns are exponentially greater. Here are the top five reasons savvy businesses in Metairie choose custom web design to fuel their growth:
01
Stand Out from the Competition
With custom design, your site will look and feel uniquely yours. No template can capture the exact vibe of your brand. A distinctive website sets you apart in the crowded digital galaxy of competitors. Your business will be instantly recognizable, which builds trust and memorability. In a sea of lookalike sites, a custom website becomes a differentiating asset.
02
Better SEO and Performance
Custom sites are coded for speed and SEO. At Design the Planet, SEO is built into every web design project from the ground up. We optimize everything from site structure and URLs to image tags, helping your website achieve higher search engine rankings. Templates often come bloated with unnecessary code; our streamlined coding gives you faster load times (a Google ranking factor) and a better user experience. Higher performance and solid search engine optimization mean you’ll attract more qualified visitors and rank above local competitors.
03
Tailored User Experience:
Every element of a custom site is built around your target audience’s needs and expectations. From the navigation menu to the calls-to-action, we design the user journey to maximize engagement and conversions. The result is a site that feels welcoming and intuitive for your visitors, guiding them to take actions that support your business goals (like contacting you or making a purchase). A one-size-fits-all template simply can’t offer that level of precision.
04
Scalability & Flexibility
Your company isn’t static, and your website shouldn’t be either. With custom web development, we can build a foundation that adapts as you grow. Need to add an online store, a booking system, or a new service page down the line? No problem. Custom-designed websites are easier to expand and modify because we’re not constrained by someone else’s template structure. You get a future-proof site that can evolve with your growth.
05
Professional Credibility
Your website often creates the first impression of your company’s professionalism. A custom-designed site signals that you take your business seriously and care about quality. Clients and customers will perceive your company as more credible and professional when they see a well-crafted, modern web presence. It shows you invest in your own success. On the flip side, a cookie-cutter site can make even a great company look mediocre. In today’s digital-first world, “good enough” design just isn’t good enough if you want to be taken seriously in Metairie and beyond.
These are just a few of the many reasons a custom website pays off. Simply put, a custom site gives you a competitive advantage. It’s an online asset that can continually generate leads, sales, and brand loyalty — truly an out-of-this-world return on investment for your Metairie business. That’s why so many local companies turn to Design the Planet for custom web design solutions.
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Our Proven Process for Custom Website Development (It’s Easy!)
Over 25 years, Design the Planet has honed a proven process for building successful custom websites efficiently and painlessly for our clients. We know tackling a website project can feel daunting, so we’ve broken it down into a clear, step-by-step process that keeps you informed and comfortable from start to finish. Here’s how we do it:
01
Discovery & Strategy
We kick off every web project with a deep-dive discovery session. Our team meets with you (in person at our Metairie, LA office or via video call) to discuss your business, goals, target audience, and any specific functionality you need. We ask plenty of questions and truly listen – after all, you are the expert in your business. This is where we identify your brand’s differentiators and start forming the strategy for your site. Our proven process emphasizes this upfront strategy to ensure the end product will align with your business objectives. We’ll also review any existing branding, content, or sites you have to integrate our design with your overall brand image.
02
Custom Design Phase
With a solid strategy in place, our creative team gets to work on the design. We create wireframes and then full-color mockups of key pages, showing you exactly what your new website will look like before a single line of code is written. We’ll incorporate your logos, brand colors, and imagery, and present design concepts for feedback. You’ll be able to review and request adjustments – collaboration is key to our proven processes. We don’t move forward until you are thrilled with the designs. The result is a pixel-perfect custom design that captures your vision and will wow your audience.
03
Development & SEO Implementation
Next, our developers take the approved design files and begin coding the website. We build the site on WordPress, implementing the custom theme and all desired features. During development, we also put on our SEO hats: setting up proper page structures, installing SEO plugins, and ensuring the code is optimized for search friendliness. By following proven processes during development (like adhering to WordPress coding standards and testing as we go), we minimize issues and keep the project on track. You’ll get to see the site on a staging server for review and content input as it nears completion.
04
Content Migration & Optimization
A great website design goes hand-in-hand with great content. If you have existing content, we’ll migrate it into the new site and format it for consistency. Our team can also write or edit content to make sure it’s engaging and optimized. We double-check that all pages have strong calls-to-action and that text is optimized for relevant keywords (without sounding stuffed). This step also includes setting up any blogs or portfolio sections, configuring menus, and ensuring all the little content details are perfect before launch.
05
Launch, Training & Ongoing Support
Time to go live! We handle all the technical steps of launching the site to your domain and setting up hosting (if we’re providing your hosting service). After launch, we do a walkthrough with you, training you on how to use the WordPress dashboard to update your content, add blog posts, or make simple edits. Our relationship doesn’t end here – we remain available for any questions or support needs. In fact, many clients choose to continue working with us through maintenance plans where we handle regular site updates, security patches, content changes, and performance optimization. This ongoing partnership is part of what makes our proven process so effective – you’re never left on your own to figure things out. We succeed when your website succeeds, and we’re committed to making that happen long-term. For you, this means less stress and faster results – our team handles the heavy lifting to get the work done as efficiently as possible.
As you can see, our approach is thorough, transparent, and client-friendly. Building a custom website doesn’t have to be stressful when you have a professional team and proven processes guiding the way. From start to finish, we make the experience enjoyable and rewarding for you. Just ask our clients – our work speaks for itself, and they’ll tell you how easy it is to work with us!
“I love helping Metairie companies grow and succeed online. When our clients see the finished website for the first time and say ‘Wow, this is so us!’ – that’s my favorite moment,” says Adrienne Folse, Design the Planet’s Owner and Chief Creative Director. “We’re not just building web pages; we’re building our clients’ futures. It’s incredibly rewarding to be a part of their success story.”
Metairie Success Stories: Custom Websites in Action
Many loacl businesses in Metairie (“Me-tree”) and Jefferson Parish have trusted Design the Planet to build their online brand with custom website design and development. We’re proud to have helped these companies launch differentiating sites that drive sales and expansion into new markets:
The Gibson Group
A residential real estate super team in Metairie that needed a website as dynamic as their business. Design the Planet created a custom website for The Gibson Group, integrating MLS property search and showcasing their listings in style. No off-the-shelf template would do for a team of this caliber – their site is uniquely designed to engage home buyers and sellers.
Louisiana Technology Group (LATG)
An IT solutions provider offering digital and network services. Design the Planet built LATG a robust custom WordPress website (latg.com) that organizes their vast service offerings in an intuitive way. From IT infrastructure management to cybersecurity, their site’s design makes it easy for visitors to find exactly what they need. The custom build also allowed us to implement advanced security features and interactive elements tailored to LATG’s needs.
Wholesale Siding
A Metairie, LA-based wholesale siding and windows supplier that serves contractors and builders. Design the Planet delivered a fully custom website for Wholesale Siding (wholesalesiding.com) featuring a detailed product catalog and contractor resources. We developed unique tools on the site (including a contractor login area and project gallery) to support their clients. The new site helped refresh Wholesale Siding’s brand image and expand their reach into new markets.
What People Say About Us
Don’t just take our word for it! Hear from our happy customers who have experienced our products and services firsthand. Their feedback speaks for itself!
These are just a few examples of how a custom website by Design the Planet can elevate a business. Whether you’re a real estate agency, a legal firm, a general contractor, or any kind of business in Metairie, our custom web design and development services can be molded to fit your needs. We believe every business website should be as unique as the company it represents, and we have teh portfolio to prove it.
“My team and I consider ourselves an extension of our client’s team – especially for our fellow Metairie and Jefferson Parish businesses,” notes Adrienne Folse. “We put our heart into every project and take pride when we see our clients thrive. If you want a partner who truly cares about your success, you’ve found it in Design the Planet.”
Ready to Launch Your Website into Orbit? Contact Design the Planet Today!
Your website is too important to settle for average. If you’re ready to elevate your online presence with a custom website design that captures your brand and supercharges your digital marketing with a professional touch, it’s time to take the next step. Contact Design the Planet, your local Metairie custom web design agency, to discuss your project. We’re conveniently based right here in Metairie (we might even be neighbors!) and we’re excited to help you achieve stellar results.
Don’t let your competitors outshine you online, or outrank you on Google. Let’s craft a powerful digital platform that fuels your growth and turns your website into a round-the-clock sales machine for your business. From strategy and design to development, SEO, and ongoing support & maintenance – Design the Planet has you covered with a proven process, comprehensive web services, and a passionate team.
Ready to get started?
Give us a call at 504-391-1550 or fill out our online contact form to schedule a free consultation. Discover why so many businesses in Metairie and across Louisiana trust Design the Planet as their custom website design agency for services that truly make a difference.We can’t wait to work with you and make your website dreams a reality – let’s design something out of this world together.
(P.S. We love meeting our clients face-to-face. When you stop by our office, we’ll have the coffee ready – after all we’re in the business of building relationships, not just websites, Come say hello and let’s talk about your next big idea.)